Branding Process

Our modus operandi utilises a tried & tested procedure for each & every project, regardless of industry sector.

Fable&Co’s methodology thrives on collaboration between us & our clients. This influences, shapes & determines the correct final project outcome, ensuring dynamic results.




Brand Research

We ask the right questions & listen intently to the answers. Research is vital to ensure we fully understand your audience, your business & your industry. We take the necessary steps to clarify your vision, strategies, values & goals. We then distil these insights & present the findings.


& Strategy


Brand Strategy

We articulate a new found brand strategy based on factual insights & shrewd intuitive understanding, comprising brand messaging, tone-of-voice, as well as pertinent visual stimuli to indicate the proposed brand essence.


Conceptual Brand Design

We think conceptually about effective ways to communicate your business. We only present ideas that are sure to resonate effectively with your audience & provide a unique advantage over your competitors.

We apply our concepts to mock ups of key project deliverables, enabling you to view the work in context. Together we determine a preferred visual direction before we further develop & refine the chosen concept.


& Application


Branding Application

Once approved, we set about applying the design to the agreed project deliverables. We are adept at crafting consistent & cohesive brand communications, both on & offline, from print & packaging, marketing & advertising to websites & other digital applications.


Branding & Marketing Support

The Fable&Co. team welcome the opportunity to support your ongoing business marketing needs. We act as an extension of your team, providing valuable strategic support, campaign management, implementation & maintenance.