A second phase sees the campaign stepping into action, with the launch signifying the beginning of this new phase. Now where creatives & producers can potentially sit back, the media buyers are required to undertake the constant optimisation of campaigns by ensuring the campaign is performing & reaching the audience the way it was intended.
At this stage, plans are adapted taking into consideration the real-time results that media buyers can obtain from media owners. Best practice at this point provides weekly reporting to clients who can see the results in progress & participate in any plan adaptation.
Finally, the campaign is coming to a close, collating all results & campaign insights, providing a post-campaign analysis to the client so that it is learnt what has worked well & what is lacking.
In these final stages of the campaign, Fable&Co, critiques the actual project to understand on a deeper level what has been successful and less so for future campaign management iterations. The clients & Fable&Co. meet to discuss ‘in retrospective’ for a detailed breakdown of the campaign.
A multi skilled team of individuals is the perfect spectrum of ability a solid campaign requires. Our multi skilled team can support our clients across all three phases & beyond. Our specific experience in handling campaign management across an array of industries puts us in good stead to support our client, whatever their needs.
Outside of our in-house team we have extensive & reliable contacts who we can assemble on demand. Whether strategists, creatives, planners, buyers or analysts, Fable&Co. can guide, assist & lead campaign with our highly experienced account director making sure you get the best of our agency from a sole point of contact.
Your brand is a story unfolding across all customer touch points.