Discover our latest & greatest creative influences, as well as our thoughts on branding, design & digital-related topics.

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    Why is Branding so Important for Law Firms?

    Firstly, let’s specify what Fable&Co’s definition of the term ‘branding’ actually means. Branding is the feeling, emotion or perception towards a certain product, business or service. Part of the branding process is creating a unique & recognisable visual brand identity to effectively communicate the brands proposition effectively to its desired target audience. It can involve establishing a distinct brand identity system, starting with a name, then creating a set of visual elements from logos, colours, graphic devices, imagery & messaging.

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