Firstly, let’s specify what Fable&Co’s definition of the term ‘branding’ actually means. Branding is the feeling, emotion or perception towards a certain product, business or service. Part of the branding process is creating a unique & recognisable visual brand identity to effectively communicate the brands proposition effectively to its desired target audience. It can involve establishing a distinct brand identity system, starting with a name, then creating a set of visual elements from logos, colours, graphic devices, imagery & messaging.
