After the broad environment has been understood, Fable&Co. identifies relevant trends as one of the next logical steps. Current consumer trends such as environmentalism, premiumisation, healthy eating, athleisure or the ‘measured self’ are but a few examples of shifting behaviour that is forever transmuting sectors such as food, sports retail & fashion.
With such a volatile & metamorphosing landscape, Fable&Co. believes no company can afford to ignore these trends as they occur. This analysis plays an integral part for the client whether expanding their new product development, evolving their brand positioning or even standing against these trends in an anti-trend rebellion.
Fable&Co. recognises ideal industry analysis as thorough & holistic, drawing from a multitude of sources taking into consideration how different categories influence each other (such as fashion & sports retail, or restaurants & supermarkets). This analysis will consequently provide a full account of every dynamic in the market. At Fable&Co. we combine solid desk research with a healthy dose of intuition & experience. By keeping a finger on the pulse of culture, we are able to provide insightful accounts of the market & use this to our client’s advantage.
The best vision is insight.