Brands may write their own surveys & employ a digital online survey company to send it or alternately the brand may ask this company to write & conduct the survey themselves. There are many online digital survey sites where consumer group lists can be bought.
Increasingly, social media is being implemented as a platform for consumer led surveys with this trend looking to not only continue but increase in practice. Respondent rates are steady as a result of incentives from online survey members sites. With the offer of discount vouchers, holiday draws or an annual monetary reward (once they have completed a certain amount of surveys per year) respondents earn points per each survey which they accrue.
The benefits of an incentivised survey method are the level of participation & the prevention of bias from the responses which can occur when companies approach a specific group of people such as existing customers.
Fable&Co. decipher & compile the information gained from the survey & respondents by assembling and composing the key insights in order to discuss & determine which actions need discussing & proceeding with. Whether revealing curious or as-predicted conclusions, the provocative & divulging character of brand surveys act like a straight talking friend when you wear a garment which just isn’t ‘you’.
Consumers no longer want only a great product- they want to buy products from companies that align with their own characters and values.