By using the names of competitors we formulate a taxonomy chart to segregate categories of names. We create columns with the labels factual (purely functional about a name or action), fictional (newly invented), experiential (based on a human/literal experience) & expressive (evocative). By slotting each rival into these differentiated columns our team is able to pinpoint where our clients presence should be; developing into coordinates of success in the business landscape.
Within the chart, we include a numeral system which rates each of the names from 1-8 in terms of their content available to the audience to connect with. For example, if a company regularly writes blogs, has several social media accounts with regular content & interacts with the consumers then they would score closer to 8.
Fable&Co. undertake extensive domain & business name checks to ensure that the name is available & a variation domain website can be purchased. Our team understands that a name must embody everything about a business, from the internal traits of personality to the external trails of their place in the market & industry.
We use tried, tested & proven methods for each naming project for our client, enabling care & a level of detail which is unparalleled. Frankly, we are infatuated with quality.
Every company wants a name that stands out from the crowd, a catchy handle that will remain fresh and memorable over time.