Advertising is undoubtedly the most recognised form of marketing communications.

Fundamentally, it is a one-to-many mode of communication which involves a company/business (the advertiser) creating a message & distributing it in media channels such as television, radio, outdoor billboards, search results & online display creative.

The advertiser pays the media owner for the space resulting in full control & power over the message presented in that space. In this way, advertising is in contrast with Public Relations, another form of marketing communications.

Advertising comes in many forms & is distributed by a range of methods. Fable&Co. has followed the shift in how audiences are targeted, from broad & crude targeting in television advertising to the sophistication of audience targeting in digital media.

Creative approaches have also evolved over time. Once products were their own selling points, with modern day interpretations exploring the stories of their audiences within their advertisements & their stories. Fable&Co. believes the core of what makes advertising great remains greatly unchanged.

Fable&Co. provide their wide-reaching advertising insight & abilities through forward thinking strategies, creative approaches & fearless endeavours. Our team forms a solid strategic foundation with ample research to understand what engages audiences & where the advertiser holds a competitive advantage. We apply & nurture an idea which is able to convey a impactful message across many forms of communication with audience captivating execution.

At Fable&Co. advertising is our bread & butter. We strive endlessly to help our clients during the exciting & nerve-breaking project of translating marketing objectives marketing campaigns into the “ad”. Whether it is online display creative, print or video, we’ll work with you to create those ads the competition wish they did.

Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out.

– Thomas Manss, Celebrated Graphic Designer