Comprehensive & Decisive
Fable&Co. undertake category reviews as an examination of how similar lines of products from competing brands are launching new formulas, reformulating their packaging, approaching point of sale, modelling behaviour through offers, establishing pricing, building a distribution network & adapting their brand along the way. We undertake a comprehensive & decisive look at this information and relay this to our client in a way which is clear & concise.
Category reviews reveal a huge insight into the direction a whole industry might be heading in.
These clues can range from websites, eye catching revelations in supermarket aisles & even unexpected discoveries on Amazon product pages. When coupled with industry analysis, category reviews enable us to guide our client through their environment so that they can deliver an attention grabbing presence alongside a satisfying consumer experience which resonates with the desired market.
The greatest risk is not the development of new products, but the development of customers and markets