Luxury fashion brands such as Gucci sell the lifestyle, the quality and desirability of their pieces as a tagged and gift wrapped hamper of allurement. One can see how they have truly defined their brand essence to appeal and successfully so, to a target market and subculture. As a result, they have secured their place as a high order, high end luxury brand.
At Fable&Co. we place a magnifying glass over our client in a creative and broad reaching way, using a tried and tested framework. We consider the authenticity of the brand, is it trustworthy and credible? We review the individuality of the brand, whether the consumer experience is consistent and assess what the fundamental focus is.
By discovering the answer to these very specific questions we can conclude as to whether the brand truly knows itself. We create an inventive brand story and find those hypnotic and alluring nuances in the narrative that keep the consumers reading, enjoying and buying the next volume.
For better or for worse, our company is a reflection of my thinking, my character, my values.