At Fable&Co. we arrive to a brand messaging framework through meticulous research into the brand, the consumer & category analysis. Once we have this, we assist our clients in the inauguration of this information across all comms & institutionalise its use with all relevant stakeholders. Our approach is one of autonomy, giving brands the tools to create their own messaging & develop it over time.
Brand messaging is essentially, selling a product whilst conjointly being a product itself.
Words are a Universal Mechanism
Fable&Co. see brand messaging clearly. People take meaning from copy, they digest it & contextualise it. The iconic posters from World War II or television adverts for a charity present; a call to action, a moment of emotive engagement, a rousing revolution of thought. Words are a universal mechanism of human communication so using them compellingly can connect with people on a basic yet poignant level.
Copy is direct conversation with the customer.