A Fable&Co. facilitator asks pre-determined questions to the group, allowing time for debate & discussion amongst the individuals. The aim of this discussion is to echo real life conversations between consumers & bring about a conclusion from an audience point of view. In this setting, it is possible to receive unfiltered & unbiased responses about the company, product or service.
This information is useful in discovering & identifying factors such as design flaws in a product or previously unknown associations with a brand.
Our skilled facilitator plays the role of conductor for the orchestra of perceptions, attitudes & behaviours. With the key aspects of a focus group being the facilitator & the facilitating, it is essential that the facilitator pitches the questions to suit the mood of the room & strays from the set questions on occasion to explore the related information that arises. With a wealth of experience across many diverse clients & needs, our facilitator & team can manage our focus groups & fashion the conversation, balance of personalities & dynamics resulting in a finely tuned outcome.
Fable&Co. believe that focus groups are an integral & legitimate opportunity to speak face-to-face with potential consumers. We listen intently to our focus groups because they represent a voice of reason.
Research is to see what everybody else has seen, and to think what nobody else has thought.