Designing a corporate identity is no mean feat as it has to be able to embody a great deal of meaning (including history, mission, values, essence & raison d’etre) in two-dimensional vectors & pixels. An ultimate exercise of simplicity through sophistication, the corporate design process takes an overloaded library of information & edits it into succinct but no less efficient data.
At Fable&Co. we use a collaborative approach with the client so that they brief us on the full scope of their corporate identity requirements. We will conduct surveys & interviews with stakeholders to authentically formulate the complete picture. Using our ample experience working with clients from all sectors we can design an identity to suit your business & your business only. Using highly successful corporate identity strategies we ensure that the finished product is relevant, interesting & desirable to both consumers, employees & investors.
After all, if those invested in & working within the company are not convinced, what hope is there for the consumers. We believe the vision should accommodate all whom have a voice both external & internal to the company. Will the voices of partners, investors, employees & leaders, a vision for the not so distance future can be made.
Brand does not equal identity- identity is the result of an effective brand.