Our modus operandi utilises a tried & tested procedure for each & every project, regardless of the industry sector for which we are designing.
We refer to this as Fable&Co’s ‘mythodology’ which thrives on collaboration between us & our clients. This influences, shapes & determines the correct final project outcome, ensuring dynamic results.
We ask the right questions & listen intently to the answers. Research is vital to ensure we fully understand your audience, your business & your industry. We take the necessary steps to clarify your vision, strategies, values & goals. We then distill these insights & present the findings.
We articulate a newfound brand strategy based on factual insights & shrewd intuitive understanding, comprising brand messaging, tone-of-voice, as well as pertinent visual stimuli to indicate the proposed brand essence.
We think conceptually about effective ways to communicate your business. We only present ideas that are sure to resonate effectively with your audience. We apply our concepts to mock ups of key project deliverables, enabling you to view our work in context. Together we determine a preferred visual direction before we further develop & refine the chosen concept.
Once approved, we set about applying the design to the agreed project deliverables. We are adept at crafting consistent & cohesive brand communications, both on & offline, from print & packaging, marketing & advertising to websites & other digital applications.
The Fable&Co. team welcome the opportunity to support your ongoing business marketing needs. We act as an extension of your team, providing valuable strategic support, campaign management, implementation & maintenance. This personalised approach enables our clients to benefit from working alongside a dedicated team who understand your business and its unique requirements.