British Print Industry Federation.
Event Branding & Marketing
BPIF is an acronym meaning British Print Industry Federation, which is the principal business support organisation representing the UK print, printed packaging & graphic communication industry. The BPIF has earned its reputation as one of the country’s leading trade associations by offering practical, value-added solutions for all areas of the print & packaging industry.
Fable&Co. worked alongside BPIF to deliver a range of event marketing materials to assist in promoting a 1-day conference to all of its packaging members. The ‘Knowledge Adds Value’ conference was specifically targeted to teams & individuals involved in sales from within the UK carton industry member organisations. The day’s agenda was designed to provide delegates with a comprehensive understanding of the technical processes involved in carton manufacturing.
Fable&Co. developed a striking identity to assist in promoting the event. Our design utilizes bold typography, direct tone-of-voice as well as a memorable colour palette. An industrial carton drawing was created and used as a brand asset to visually demonstrate the engaging yet technical content of this 1-day sales workshop.The design was then applied consistently to a range of promotional materials as well as a number of print & digital applications such as flyers, posters, email marketing & online banner advertising.
The event marketing campaign resulted in great success. The interest in this event from throughout the carton industry was unprecedented. The target number of attendees was achieved, which is a true testament to the power of targeted event marketing.
- Research & Brand Strategy
- Messaging & Copywriting
- Event Marketing Materials
- Press Advertising
- Email Marketing
- Print Management
- Project Management
This event was a huge success due to the work produced by Fable&Co. The Workshop For Carton Sales conference attracted a record number of attendees. We were impressed with the quality of the design, along with Fable&Co’s approach to marketing and advertising. We would be happy to recommend Fable&Co. to anyone looking for a professional team of design and marketing experts.