Branding & Website for FinTech

The stars aligned for a brand refresh & new website to coincide with a tipping point of significant growth for Zodia Custody. Fable&Co’s brief? A brand evolution & website that reflects the company’s established values as a trusted partner for financial institutions, & its unwavering commitment to providing the highest standards of security & compliance within the digital asset landscape.

Zodia Custody empower institutions to confidently navigate the future of digital assets by seamlessly merging traditional financial systems with the emerging digital asset ecosystem. Backed by Standard Chartered Bank, SBI Group, Northern Trust, & National Australia Bank. Zodia Custody provide tailored digital asset custody solutions for institutional clients, empowering them to navigate the complexities of the digital asset future with confidence.

Headquartered in London, alongside offices in key financial hubs in Dublin, Luxembourg, Sydney, Hong Kong, Singapore, Tokyo, Zodia Custody ensure seamless access to cutting-edge digital asset custody solutions around the globe. Registered with the Financial Conduct Authority, Central Bank of Ireland, Luxembourg Commission de Surveillance du Secteur Financier, Hong Kong Companies Registry, Zodia Custody seamlessly integrate technological innovation with best-in-class regulatory compliance. Facilitating functionality & connectivity, that ensures institutions can thrive in the digital asset landscape with ease.

Pioneering the Digital Asset Future

Zodia Custody’s refreshed brand identity showcases its deep understanding of the shifting needs of institutional investors & its strong dedication to building a secure & efficient digital asset ecosystem. By embedding the company’s core values – security, client-centricity, & innovation into this brand update, Zodia Custody reinforces its position as the go-to custodian for institutions in search of a reliable & forward-thinking digital asset custody solutions.

To capture the essence of the business, the brand strategy centred around a planetary theme, symbolising the brand’s far-reaching impact & its central role in the asset custodianship ecosystem & connectivity. This concept, inspired by celestial bodies and their orbits, was meticulously integrated into every aspect of the brand’s visual identity. The design was developed with a strong focus on technical aesthetics, representing Zodia Custody’s robust & secure ecosystem using a structured grid system. This grid not only serves as a foundation for the brand’s visual elements but also communicates a sense of structure & precision – key aspects of Zodia’s value proposition.

Circular kinetic planetary assets were introduced to embody Zodia Custody’s platform. These dynamic elements represent the strong, stable core of Zodia’s offering, emphasizing the brand’s commitment to safety & reliability. The subtle motion of these assets further conveys the idea of progress & innovation, aligning with the brands forward-thinking approach.

The Visual Aesthetic

The colour palette was carefully selected to reflect Zodia’s identity. The use of deep emerald & jade greens was pivotal in conveying a sense of sophistication & trust. These colours, associated with growth, stability, & security, were applied in subtle gradients throughout the brand’s assets. The gradients add depth & modernity, ensuring that the brand also emits a strong sense of corporate professionalism.

A clean, legible, & modern typographic approach was chosen to enhance Zodia’s communication. The typography reflects simplicity & clarity, ensuring that the brand’s messaging is always accessible & professional.

In addition, custom product iconography were developed to maintain consistency across all brand touch-points. These icons, inspired by the same structured lines & circles, reinforce the brand’s cohesive & well-integrated identity.

Project Deliverables

Brand Workshop
Research & Brand Strategy
Brand Positioning
Brand Identity
Logo Design
Corporate Stationery Design
Video & Animation
Copy Writing
Website Design & Development
Social Media Page Design
Creative Consultancy & Project Management

Colour Palette & Gradients

Zodia’s existing logo underwent subtle improvements, adding a level of refinement & finessing that aligned with the new brand direction. The adjustments were designed to enhance the logo’s professionalism & maturity, ensuring that it resonates with Zodia’s target audience while retaining familiarity with the brand’s original essence.

To underscore the brand’s commitment to transparency & security, a dynamic glass morphism effect was employed in various digital applications. This design choice, which balances opacity & translucency, symbolises Zodia’s approach to secure yet versatile solutions.

The glass morphism adds a futuristic, dynamic touch while maintaining the integrity & trustworthiness that is core to the brand.

In Summary

The rebranding & new website for Zodia Custody successfully marries professionalism with progressiveness, creating a visual identity & online experience that is both trustworthy & dynamic. By integrating a planetary theme with a sophisticated design language, the new branding & website effectively communicates Zodia’s strengths in security, functionality & connectivity. The result is a brand that not only stands out in the world of fintech but also conveys an important sense of reliability & innovation, positioning Zodia Custody as a guiding star in their space. 

When I joined Zodia Custody last year, it was evident that our brand identity didn’t fully reflect our excellent suite of products. Fable&Co. was the perfect partner to bridge this gap. Their team brought fresh perspectives, coupled with a deep understanding of our industry. The collaborative process was invigorating, and their ability to translate our vision into a compelling brand story was exceptional. The rebrand has been a resounding success, exceeding our initial goals. It has resonated strongly with the industry, our clients, partners, and employees, elevating our brand perception. I wholeheartedly recommend Fable&Co. to any organisation seeking a transformative rebrand.

– Louisa Schepers - Head of Marketing, Zodia Custody

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