With strong strategic foundations set, we embarked on a comprehensive visual brand refresh with the team at Dalet.
Our collective ambitions? To revolutionise & modernise the Dalet brand identity in-line with the new strategy – effectively portraying the transformational innovation & holistic benefits of Dalet’s proposition, & in-turn aligning & unifying Dalet teams & diverse business stakeholders globally.
The concept behind the new brand identity centred around motion, waves & signals, visually representing Dalet’s agility, flexibility, efficiency & speed.
Rapid innovation means we depend less on satellite technology, but we continue to rely upon powerful signals to deliver content efficiently & effectively. Wave after wave of signal, traveling millions of miles in seconds to reach their unique destination.
Despite this complexity, it feels so effortless. In fact, it’s only when we experience a slight glitch in the matrix that we even know they’re there. We trust them to go about their job without fuss or disruption & simply deliver great stories.