Whilst modular building companies exist, the concept was still relatively new & the benefits unknown to many. If Boutique Modern were to set a precedent, they needed to educate along the way & be outrightly confident in their approach & ambitions.
Unlike our glorified government, Boutique Modern would articulate their goals clearly as ‘pledges’, & be held accountable for their progress.
Five core pledges were agreed upon, ranging from environmental impact & employment opportunities, to the number of homes built & energy saved. It was a process that galvanised & unified the workforce, knowing they were pursuing a bigger purpose so that everyone can have access to sustainable, affordable homes.
Crucially, it also spoke the language of our new audience, resonating strongly with local authorities & housing associations keen to provide families with quality homes, whilst helping them hit their targets.