Technology Branding & Website Design

On firing, the balls would disperse from the muzzle. Much like Grapeshot’s technology, this type of artillery was devastatingly effective.

This led to a cleaner, more professional & tailored word mark. The bold, eye-catching cyan (‘Grapeshot blue’) dot sits proudly beside the letter g – reiterating Grapeshot’s role in providing users with the relevant content & context at speed, in the right moment.

This top-trumps style game was an engaging & inspiring give-away which educated recipients as to the importance of words. Each card contains a list of rare & unique words, along with their word scores based on differing numerical data – such as number of letters, syllables, scrabble score, frequency of use & letter value.

The aim of the game is to compare these values to try to win your opponent’s cards. Grapeshot exhibited at DMexco in Cologne with the help of Fable&Co, who were also responsible for the design of the event stand & all associated event marketing materials.

With the Grapeshot London office home to sales & marketing employees, a photoshoot was conducted to capture natural & relaxed shots, with individuals & teams getting on with the task at hand. Energy, positivity, collaboration & youthfulness shone through in the images & complemented the new identity adding a genuine sense of humanity, personality & approachability.

Bringing Grapeshot’s identity in line with their ambitions, there was a need to introduce a bold, sophisticated & confident colour palette, whilst maintaining a sense of approachability & youthfulness.

The original Grapeshot ‘Cambridge blue’ was given an injection of vibrancy, transforming a less spirited colour into a bright, impactful blue that aids recognition through playfulness, whilst maintaining a careful balance of corporate professionalism. A dark, calming French navy brought an air of sophistication & assuredness, whilst a soft grey & bright white provided important balance, complementing these two strong colours.