Bringing Grapeshot’s identity in line with their ambitions, there was a need to introduce a bold, sophisticated & confident colour palette, whilst maintaining a sense of approachability & youthfulness.
The original Grapeshot ‘Cambridge blue’ was given an injection of vibrancy, transforming a less spirited colour into a bright, impactful blue that aids recognition through playfulness, whilst maintaining a careful balance of corporate professionalism. A dark, calming French navy brought an air of sophistication & assuredness, whilst a soft grey & bright white provided important balance, complementing these two strong colours.