The team at Seabed 2030 were clearly passionate, dedicated & wholeheartedly focused on the task at hand. There were no egos, no fuss – the spotlight was well & truly on the ocean. There was a sense, however, that the significance & importance of the mission was being underplayed – & with that, the criticalness of having a vast & committed network of partners to help them achieve their mission.
As well as appealing to wider audiences & emphasising the ‘why’ behind the mission, communicating Seabed 2030’s role as a facilitator, & their highly-collaborative model would be crucial.
The new logo was modernised & carefully crafted to confidently & simply convey the Seabed 2030 mission. The repeating lines at varying thickness was inspired by an underwater sonar, illustrating the new depths of discovery & data captured.
Fable&Co. created a grid asset that featured different bluey hues inspired by the ocean & the ocean floor. The shifting, moving nature of the asset looked to capture the scanning of the ocean floor, as well as the ever-changing underwater landscape.
It would utilise scientific-focused imagery, as well as showcasing the core team behind the mission – ensuring there was a sense of humanity & building an emotional connection to the Seabed 2030 mission.
Bold typography would powerfully & succinctly communicate key statements, drawing the viewer in & creating a feeling of urgency & anticipation.
Fable&Co. crafted a brand tagline that looked to succinctly capture the crux of the Seabed 2030 mission & its invaluable partners – ‘United We Discover’ was born.
The proposition statement injected a sense of passion & urgency, whilst articulating their mission with clarity & conviction.
The Online Experience
Fable&Co. designed & developed a comprehensive & scalable website for Seabed 2030. The site would be integral to communicating their mission, demonstrating credibility & progress, as well as encouraging their varying audiences to take action.
The website would allow for a quick & easy way to book meetings, & bespoke, branded forms for a seamless & consistent application process.
Fable&Co.'s exceptional work in rebranding Seabed 2030 has redefined our brand identity. Their quick response, professional approach, and creative prowess exceeded our expectations. A truly capable team that turns ideas into compelling digital realities. Highly recommended!
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