Our visually striking, minimal identity captures the meticulous detail & unwavering commitment Vertical Future has to developing and implementing the best technologies for the benefit of crop production.
At the very core of our new identity is our proud ‘circle’ asset, inspired by the sun & the earth, representing emotive notions of evolution, transformation, vitality & perfection. Furthermore, our circle device acts as an aperture to our beautiful & intricate macro photography of organic matter. This reflects the controlled environment, monitoring, & analysis involved in our scientific & technology-driven approach to vertical farming.
The new harmonious colour palette also really sets Vertical Future apart. It’s intentionally diverse & wide-ranging, while at the same time being in tune and in touch with hues derived from the beauty of our natural world.
We set about creating a suite of unique, macro images juxtaposed with blurred images behind to really reinforce the idea of precision and exactness that’s evident across the scientific & data driven nature of what Vertical Future offer.