Branding & Website for Legal Services Firm

Astraea Group, a prestigious & highly respected London based legal & professional services firm, approached us with a vision to redefine their brand identity & online presence to reflect their core values & expertise in complex legal matters.

With a focus on protecting clients’ interests and mitigating risk, Astraea required a refreshed brand aesthetic that conveyed their unique abilities in special situations legal matters, unlocking opportunities in even the most challenging scenarios.

Building on the existing brand elements, Fable&Co’s challenge was to further develop a visual language that would set the foundations for the firms future growth & sucess.

Developing a Compelling Identity

The existing logo design for Astraea blends elegance & a modern, minimalist corporate aesthetic, utilising geometric forms that subtly hint at both vision & precision – two key attributes of the firms legal expertise.

The circular symbol intertwined with triangular elements conveys a sense of equilibrium & strength. The dark colour palette, combined with muted gold accents, speaks to Astraea’s sophistication & understated confidence.

From Every Angle

The triangle lens formed as a repeating pattern serves as powerful symbols of Astraea Group’s core values: vision, precision & a commitment to excellence.

The triangle, with its sharp angles & perfect symmetry, represents the firm’s ability to view challenges from multiple perspectives – each angle offering a new solution, a new vantage point. It symbolises the clarity & focus that Astraea brings to every legal matter, ensuring that no detail is overlooked.

This pattern, woven seamlessly into the brand’s identity, echoes the consistency with which Astraea operates. This geometric brand asset subtly adds depth & texture to all brand collateral, ensuring the focus remains on the brand’s corporate professionalism.

Just as each triangle is meticulously aligned to create a unified whole, so too is the firm’s approach to its clients’ needs – thorough, calculated, & exact. This pattern serves as a reminder that while Astraea sees the bigger picture, they also delve into the finer details with equal care.

Conceptual Thinking

Together, the triangle lens & its repeating motif embody Astraea’s unique ability to forge paths that are both innovative & reliable.

The design is not just a visual element, but a reflection of the firm’s ethos. Clear-sighted, deliberate, & unwavering in its pursuit of excellence.

Project Deliverables

Brand Workshop
Research & Brand Strategy
Brand Positioning
Brand Identity
Logo Design
Corporate Stationery Design
Copy Writing
Website Design & Development
Social Media Page Design
Creative Consultancy & Project Management

The Online Experience

Fable&Co. set about enhancing the client engagement by creating a visually captivating & highly intuitive website. The impressive new dynamic digital presence not only draws users in but also acts as a strong representation of the company’s long-standing expertise & forward-thinking approach.

This seamless blend of design & functionality reinforces their commitment to innovation & excellence, ensuring they stand out in a competitive digital landscape.

Conclusion

The brand refresh & website redesign have transformed Astraea Group into brand which clearly communicates its wealth of experience & highly sophisticated practices within the legal services industry.

The sleek, dark aesthetic strikes a powerful chord with their discerning clientele of private & corporate clients, setting Astraea apart from the competition. This visual identity mirrors their highly multidisciplinary services & their ability to leave no stone unturned, exploring every all perspectives, showcasing a firm that is as thorough as it is forward-thinking.

We want to extend our heartfelt thanks to the team at Fable&Co. for helping us bring our vision for the future of Astraea to life. From conceptualising our ideas to translating them into a stunning new brand identity & website, the journey has been truly remarkable. We’re absolutely delighted to see the website go live & couldn’t be more thrilled with the result.

– Piers Rake, Partner, Astraea Group

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