Branding & Website for Distinguished Law Firm
Wordstone
Overview
Wordstone Dispute Resolution sought to articulate their brand proposition & ensure that their new brand reflected the high levels of expertise & sophistication they had previously brought to the table. Our aim? To establish a visual identity that conveyed a strong sense of quality, tradition & elegance while representing their expertise in international arbitration.
To meet Wordstone’s branding objectives, Fable&Co. crafted a strategy that centred around traditional elegance as the foundation for the visual brand aesthetic. Our goal was to communicate a strong sense of quality, sophistication, & expertise synonymous with Wordstone’s reputation in the field of international arbitration.
Commitment to Excellence & Professionalism
The ‘WS’ brand monogram serves as an insignia of grace, distinction, & refinement. It embodies the essence of Wordstone’s commitment to excellence & professionalism in every aspect of their practice.
A warm, rich terracotta colour was chosen to evoke a sense of tradition & conservatism. This palette not only reflects the grounded approach of Wordstone but also adds a touch of warmth & sophistication to their brand identity.
Superior Quality & Distinction
By aligning the brand identity with Wordstone’s values & expertise, Fable&Co. successfully elevated their brand perception in the international arbitration landscape. The traditional elegance & sophistication conveyed through the visual elements resonated with both existing & prospective clients, reaffirming Wordstone’s position as a trusted partner in resolving complex disputes on a global scale.
Artistry In Reason
This endearing brand tagline conveys the idea that Wordstone doesn’t just provide legal services; they craft solutions with a blend of creativity & logic. It implies each case is a unique canvas, using their expertise to paint a comprehensive & compelling picture of the client’s legal position.
This tagline communicates the firm’s commitment to delivering not only technically sound legal advice but also innovative & strategic solutions tailored to each client’s needs.
Project Deliverables
Brand Workshop
Research & Brand Strategy
Brand Positioning
Brand Identity
Logo Design
Corporate Stationery Design
Brand Guidelines
Copy Writing
Video & Animation
Website Design & Development
Social Media Page Design
Creative Consultancy & Project Management
Humanity & Authenticity
Relaxed, natural imagery of the team at Wordstone offers a refreshing sense of humanity & authenticity, a departure from the typical portrayal of elite law firms. By showcasing their team in candid moments, Wordstone conveys approachability & warmth, fostering deeper connections with clients.
Exuding refinement & quality, the Wordstone website reflects the firm’s commitment to excellence in every aspect of their practice. The clean & structured design captures attention with its confident use of white space, subtle animations, & transitions. These elements combine to create a visually engaging experience that resonates with visitors.
The design of the website embraces intentional simplicity, prioritising ease of navigation & clarity of information. Through a streamlined user experience, content strategy & hierarchy – enhancing overall usability. By seamlessly blending authenticity with sophistication & simplicity, Wordstone sets a new standard for elite law firms, inviting clients into a world of professionalism & authenticity.
“Through a meticulous blend of traditional elegance & modern sophistication, Wordstone Dispute Resolution now stands poised to continue its legacy of excellence in international arbitration. The brand identity we crafted not only reflects their expertise & professionalism but also sets them apart as a distinguished leader in the field.”
