Branding & Design Studio
The dynamic Fable collective brings together far more than just great talent. Thriving in our energetic, collaborative environment – we believe that this yields the high quality & consistency of work for which we are renowned.
Introduction
The Fable&Co. studio opened in 2014, after decades of global design & marketing experience working alongside some of the world’s most successful & prestigious brands on behalf of other leading agencies.
Our blend of strategy & creativity results in dynamic outcomes that assist in supporting the future growth of our clients’ businesses. Everything we achieve is repeatedly delivered efficiently through commitment, sincerity & unconditional professionalism.


The Collective
At Fable&Co. we’re more than just a collection of skilled individuals. What defines us is the energy we share, the ideas we build together, and the culture of collaboration that fuels everything we do. It’s this synergy that ensures our work is distinguished by the level of excellence people have come to expect from us.
Our People
Purpose Statement
Thoughtful Creativity, Fuelling Ambition.
It’s an approach: we think great work is born at the intersection of right & left brain thinking. Where strategic thought & reason meets creativity & artistry; intuition with rationality. It’s a careful balance that when perfectly executed, allows ideas to flourish & incredible things to happen. Thoughtful creativity is a feedback loop to ambition. Our method of creating meaningful work, with passion & spirit, fuels our ambition & the cycle continues. It feeds us. It’s what keeps us going. It’s the people we hire, the clients we work with & the ideas we conjure. Ambition is our common denominator. Because without ambition, what else? Why bother? It’s the spark that ignites us. It’s the reason beneath action. It keeps us inspired, focused & always asking questions.
Ambition is our attitude: it’s what drives us to punch above our weight as an agency. It makes us brave enough to risk failure but courageous enough to succeed every time. This ambition & dedication to create inspired, meaningful work is what gets us out of bed in the morning. It allows us to continuously strive for the best – because we are serving something much bigger, pushing everything we do to reach its fullest potential.
Culture Statement
Agency culture is of paramount importance. Therefore at Fable&Co. you will benefit from our team of creatively accomplished, logically gifted, genuine folk, who are all obsessive in their quest for design perfection.
We pride ourselves on our inclusive, supportive & honest approach. Working together as a team, all involved in some way on each & every project. Different minds, skills, viewpoints & backgrounds coming together. Individually we are great, but combined we have found an unstoppable formula. Offering senior level business experience, truly strategic & conceptual thought process, powerful commercial understanding, along with a pedigree of exceptional creativity & design.

Our Clients
Partnering with progressive businesses to uncover their true purpose, helping them drive meaningful change & move the world forward.






“Since the first meeting we were blown away by the quality of ideas at Fable&Co. We were at a transformational phase for our business across new product launches and geographic expansion, and Fable were fantastic in their collaborative approach. Some of the ideas we incorporated into the brand I didn’t think were possible – but we trusted the process and the team, and we couldn’t be happier with the outcome. In a market as busy as FinTech, it can be hard to do something truly unique, but Fable achieved that with our new brand and website.”
“Working with the team at Fable&Co. has been one of the highlights of setting up Pallas. Right from the outset, the team immediately understood our vision and mission for the new firm. More importantly, Fable&Co were able to effortlessly articulate what we have set out to achieve into a truly exceptional & stunning brand identity, website & materials, adding immeasurable value to the overall project. The process was not just effortless but enormous fun & the commitment of the whole team unsurpassed. We are very excited to continue working with Fable&Co through this next phase of our firm’s growth.”
“From start to finish, Fable&Co. were outstanding. We were taken aback by the depth of the research phases, which led to the formation of a truly unique brand strategy and messaging framework. They clearly understood our objectives and delivered our rebrand and website project with grace and poise throughout. Jack, Ross and the team have been exemplary, and as a result it’s my honour to highly recommend Fable&Co.”
Awards & Accolades
Recognised with leading awards and industry accolades - celebrating our commitment to the highest quality branding and websites, where clarity, craft, and purposeful design create lasting impact.

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Pallas Partners LLP

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Tion Renewables AG

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'Studio Denim' Branding

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Studio Denim

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'Magellan Advisory
Partners' Branding

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Tion Renewables AG

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'Studio Denim' Branding

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Pallas Partners LLP

Featured

Featured
Tion Renewables AG

Featured
'Studio Denim' Branding

Featured
Studio Denim

Featured
Pallas Partners LLP

Featured
