Brand Identity & Website - Valor Infrastructure Partners

Valor Infrastructure Partners commissioned Fable&Co. to establish & develop a visual brand identity to represent their world class renewable energy brand in the US market. Recognised for excellence in the development of resilient utility-scale energy projects. Valor operates out of Florida, driven by a highly-skilled & determined team striving to create a brighter energy future.

The team at Valor are adept at working in close collaboration with landowners & communities to enable consistent & reliable returns by developing large-scale renewable energy projects. Valor’s expert team are paving the way for a more effective & robust renewable energy infrastructure.

Valor prides itself on its abilities to develop & maintain sustainable relationships that benefit from longevity,  through integrity, respect & responsibility. Their collective ambition – to deliver exceptional results & performance across every project.

Working responsibly, effectively & collaboratively to turn under utilised land into lucrative renewable energy projects. Offering consistent & sustainable returns for land owners throughout the US.

The Visual Identity

A clear, straightforward & modest personality was captured when creating & designing the brand identity & website. This visual personality directly reflects Valor’s precision-led nature & drive to deliver effectively. From the tone of voice to the visual identity, Fable&Co. focussed on this refreshingly simple brand proposition to deliver exceptional results & performance.

The name ‘Valor’ (meaning great courage & strength of mind or spirit in the face of adversity) was chosen to reflect their resilience & relentless determination to perform, no matter the odds. 

The design of the logo was inspired by Valor’s focus on renewable energy & the movement & development in both the energy producing infrastructure & the transition to a cleaner energy future.

The Brand Asset

The brand asset works in harmony with the logo, both representing movement & transition. This sweeping line asset, used within the website & branded deliverables carries the idea of motion & progression throughout the brand.

Project Deliverables

Brand Workshop
Research & Brand Strategy
Logo Design
Brand Positioning
Brand Identity
Corporate Stationery Design
Promotional Merchandise Design
UI Design
UX Design
Brand Video & Animation
Motion Graphics
Creative Consultancy & Project Management

The Colour Palette

Harnessing influences from our natural world & its abundant resources, Fable&Co. curated a soft, neutral, calming colour palette to represent this.

Soft hues of blue reflects the importance of the our planet which contrasts beautifully with the carefully-selected landscape imagery. The variety of shades help to create dimension & hierarchy, while keeping the environment prevalent throughout the brand.

Imagery was particularly chosen to portray the role of both people & the planet have in Valor’s work, & how the management & interaction with both is integral to their success & future.

Fable&Co. are very proud to have worked with such a dynamic & driven team on a project that so closely reflects our personal interests & values. We look forward to witnessing the brands growth, progress & continued innovation.

We were very impressed with the depth of understanding and coverage that Fable&Co. had for all phases of our website and brand initiatives. Jack, Ross and the team all did an amazing job and were very patient as we worked through the project. We highly recommend the Fable&Co. team and look forward to working with them on future projects.

– Ivan Zyla, CFA — CCO & Co-Founder, Valor Infrastructure Partners

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