The Neighbourhood Brand Refresh

Launched in 2016 with 123 rooms, The Neighbourhood set out to provide luxury student accommodation like no other, offering stylish studios & apartments, with security, wellbeing & convenience at the heart of everything they do.

Looking ahead to September 2018, The Neighbourhood Cardiff will unveil seven stunning brand-new Penthouse Studios, primely situated on the top-floor with premium features & far-reaching views across the city.

Along with the launch of the Penthouse Collection, there will be 110 new studios, a state-of-the-art gym, revamped games area, karaoke suite & relaxation room.

Fable&Co. were tasked with supporting this eagerly anticipated launch by creating a comprehensive suite of campaign marketing materials that would demonstrate the unique elegance & character of The Neighbourhood.

It was important to introduce prospective residents to the existing student community, showcasing the friendly, welcoming environment & international culture.

Campaign Marketing Materials

In order to convey the quality that resonates throughout the building, as well as the multitude of modern facilities & impressive features, we produced a high-end brochure for distribution at the Cardiff University Open Day.

The brochure was designed with simplicity in mind, taking the viewer on a virtual tour of the environment, articulating the features of each studio, apartment & communal area with supporting, eye-catching imagery – whilst introducing the highly-desirable & exclusive Penthouse Collection.

Unique & Bespoke

It was important that the brochures reflected the unique & bespoke nature of The Neighbourhood proposition.

The brochures were printed litho CMYK throughout & finished with a tactile soft-touch laminate with a raised spot-UV varnish to the internal cover.

The external, half-width cover utilised a contrasting uncoated stock, complete with a slimline pocket for the detailed rate card & general contact information.

Whilst there was a requirement for the brochure to showcase the brick & mortar fundamentals, it needed to communicate on a personal level to international students. We wanted to give prospective residents the chance to meet the dedicated team & obtain a sense of the student community that thrives there.

We introduced members of the front-of-house team with a short, friendly bio & supporting headshot, whilst the communal areas captured people in action, illustrating the camaraderie & social aspects of The Neighbourhood.

Attention To Detail

To support the promotional team at the Open Day, we created a suite of branded merchandise designed to raise brand awareness & encourage audience engagement.

We produced stylish hoodies for staff to wear, as well as handy tote bags that would be used to distribute branded notebooks, pencils, playing cards & reusable coffee cups at the event.

Project Deliverables

Corporate Stationery
Brochure Design & Pagination
Event Banner Design
Promotional Merchandise Design
Marketing Materials
Advertising
Campaign Management
Print Management
Creative Consultancy & Project Management

The Neighbourhood presented us with an interesting challenge. In all that we created, we needed to achieve a balance between showcasing the high-end, premium offering, whilst at the same time, demonstrating the friendly & cultured nature of the space & existing community. We were given flexibility to evolve the identity to create a suite of marketing materials that truly reflected The Neighbourhood, designed to support the team in their 2018 campaign.

– Jack Archer, Account Director, Fable&Co.