Asset Management Branding & Website

Fable&Co. were honoured to have been awarded the opportunity to work alongside the team at Ethos Property, to deliver their sophisticated corporate rebrand.

Ethos property specialise in property & asset management. Founded in 2008, Ethos has grown rapidly & now manage in excess of £100 million worth of property for their expanding client base.

The specialist, boutique proposition offered by Ethos is one of refined distinction. Fable&Co. set about considering a subtle, elegant & timeless brand identity to complement the values of this gallant, Brighton based consultancy.

The Conceptual Narrative

Our conceptual journey led us to explore a narrative inspired by a collection of quality natural materials, traditionally used throughout property design.

These premium materials such as oak, marble & slate all represent their own unique strengths, which aligned & reinforced the core values behind the Ethos brand.

Oak representing strength & stability, marble – quality & sophistication, & slate – reliability & dependability.

The meticulously crafted, yet visually effortless logo was inspired by the natural occurrence of annual growth rings found within the trunk of a mature tree.

This analogy, again, reinforced the narrative pertaining to Ethos Property’s continued legacy of growth & expansion.

Project Deliverables

Qualitative Research
Brand Strategy
Logo Design
Corporate Identity Design
Messaging & Copywriting
Stationery Suite
Corporate Office Signage
Responsive Website Design
Responsive Website Development
Brand Guidelines
Project Management

The Online Experience

Fable&Co. designed the Ethos Property website concurrently with the brand identity.

It was important for us to consider how the proposition would be applied to the user interface of the new responsive site.

The website utilises clear bold statements, along with a clear & logical user experience, brought to life through innovative, yet subtle site animations. A suite of consistent, custom icons was designed to further engage with the audience, & to highlight key services offered by the team at Ethos.

The website showcases the impressive portfolio of projects managed & delivered by the team.

Fable&Co. were commissioned to photograph this array of quality properties, along with a set of stylish corporate portraits which are used throughout the website & marketing materials.

Once again, we have been tremendously impressed with the quality of the work produced by the team at Fable&Co. They have really managed to capture who ‘Ethos’ are as a business and translate this into a truly stunning brand identity, stylish corporate stationery & impressive website. We look forward to continuing to work with Fable&Co. and, without hesitation, recommend their services to anyone looking for the highest calibre of branding agency.

– Chris Hickey, Director, Ethos

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