The new OP monogram, abstractly demonstrates the rollers used by lithographic printing machinery as well as offering a subtle reference to the name ‘Offset’, visualised through the hidden O & P within the marque. The identifiable & existing purple & green colour palette was refreshed with more vibrant & modern Pantone colours.
The new brand identity was considered & applied consistently across all brand touch-points. We carefully contemplated the user experience & user interface design of the branded digital environment, ensuring it provided a subtly sophisticated, effective & engaging website experience.
Fable&Co. undertook a photoshoot on behalf of Offset. The scope of photography covered corporate head shots, production facilities & finished packaging imagery, which was to be used across a range of engaging & professional digital deliverables.
It’s been a great journey over the last couple of months working with the team at Offset. They have continued to embrace our suggestions & ideas relating to effective brand positioning, as well as our creative recommendations on brand identity & design execution – & we are all elated with the results!