Offset Group Corporate Rebrand

Offset’s reputation had become synonymous with the highest levels of quality & reliability throughout their 40 year history of manufacturing print & packaging.

Fable&Co. were commissioned to elevate Offset’s visual brand identity in line with the recent merger of Offset Productions & Offset Packaging.

Offset boasts a truly impressive client list including Harrods, Fortnum & Mason & Sony, to name just a few – a true testament to the superior level of work which Offset produce.

Fable&Co. explored a subtle brand evolution vs. a full brand revolution for Offset. The decision was unanimous to completely redesign everything from the ground up, including logo, visual look & feel & brand messaging.

The new OP monogram, abstractly demonstrates the rollers used by lithographic printing machinery as well as offering a subtle reference to the name ‘Offset’, visualised through the hidden O & P within the marque. The identifiable & existing purple & green colour palette was refreshed with more vibrant & modern Pantone colours.

The new brand identity was considered & applied consistently across all brand touch-points. We carefully contemplated the user experience & user interface design of the branded digital environment, ensuring it provided a subtly sophisticated, effective & engaging website experience.

Fable&Co. undertook a photoshoot on behalf of Offset. The scope of photography covered corporate head shots, production facilities & finished packaging imagery, which was to be used across a range of engaging & professional digital deliverables.

Project Deliverables

Brand Workshop
Research & Brand Strategy
Logo Design
Corporate Identity Design
Messaging & Copywriting
Photoshoot
Stationery Suite
Corporate Signage
Responsive Website DesignResponsive Website Development
Brand Guidelines
Project Management

It’s been a great journey over the last couple of months working with the team at Offset. They have continued to embrace our suggestions & ideas relating to effective brand positioning, as well as our creative recommendations on brand identity & design execution – & we are all elated with the results!

– Matt Jones, Brand Artist, Fable&Co.