Education / College Branding

Fable&Co. embarked on a strategic rebrand on behalf of Milton Keynes College.

Research highlighted that the existing brand identity had become significantly outdated, & thus was not promoting the College efficiently or resonating effectively with the varied audiences.

Milton Keynes College is a further education & training establishment, delivering world class tuition & training to over 3,500 students throughout the Borough of Milton Keynes & surrounding areas. The College was founded back in 1982. Today it operates across three modern sites, located within close proximity to the vibrant & multicultural city centre.

Fable&Co. began by conducting numerous focus groups & workshops with different brand audiences, such as 16-18 year old students, adult learners, local employers as well as the College’s senior leadership team.

An essential aspect of this project was to create an identity offering flexibility, adaptability & be recognisable enough to work across the three different brands:

MK College – Further education for 16- 18 year olds. MK Business & Leadership – Professional courses & bespoke training for adults. MK Offender Learning – Education and skills services, transforming the lives of offenders.

The Identity

The monogram logo was created to demonstrate the inspiring & transformational effectiveness of the College.

This logo moulds & manipulates itself into different fluid shapes across the core MK College logo & sub-brand logos, inspired by the transformational fluidity of liquids.

Each of the logos portray the college as a modern, inspiring, approachable & highly productive learning institution. The logo style offers a great deal of inherent recall, helping to build brand equity across the varied audiences.

The visual look & feel promotes the College as an inspiring learning institution where student success & satisfaction is at the core of the proposition.

The memorable monogram acts as a unique graphic device, which can be used across marketing materials & brand channels, clearly identifying the College. Colour has also been used to differentiate the sub-brands, as well as to add vibrancy & vitality to the new College identity.

This visual representation of the brand works highly effectively across all audiences, from 16 year olds embarking on further education, through to corporate audiences & adult learners looking to further their qualifications & professional experience.

Project Deliverables

Quantitative Research
Qualitative Research
Brand Strategy
Brand Architecture
Logo Design
Brand Identity
Animation
Brand Guidelines
Brochure Design
Corporate Stationery Suite
Offline Marketing Materials
Campus Signage
Project Management

The movement within the logo is inspired by the students at Milton Keynes College. They are transforming throughout their education, gently nurtured & robustly educated by the College, ultimately enabling them to rise to the top of their preferred industry.

– Issy Hall, Brand Artist, Fable&Co.

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