The monogram logo was created to demonstrate the inspiring & transformational effectiveness of the College.
This logo moulds & manipulates itself into different fluid shapes across the core MK College logo & sub-brand logos, inspired by the transformational fluidity of liquids.
Each of the logos portray the college as a modern, inspiring, approachable & highly productive learning institution. The logo style offers a great deal of inherent recall, helping to build brand equity across the varied audiences.
The visual look & feel promotes the College as an inspiring learning institution where student success & satisfaction is at the core of the proposition.
The memorable monogram acts as a unique graphic device, which can be used across marketing materials & brand channels, clearly identifying the College. Colour has also been used to differentiate the sub-brands, as well as to add vibrancy & vitality to the new College identity.
This visual representation of the brand works highly effectively across all audiences, from 16 year olds embarking on further education, through to corporate audiences & adult learners looking to further their qualifications & professional experience.
The movement within the logo is inspired by the students at Milton Keynes College. They are transforming throughout their education, gently nurtured & robustly educated by the College, ultimately enabling them to rise to the top of their preferred industry.