The Identity
Project Deliverables
We look forward to hearing from you.
Fable&Co. were tasked with creating a fresh, modern & professional corporate identity for a high-quality bathroom fitting business.
AJ Bathrooms, based on the South Coast, offer exceptionally high-quality workmanship, through bespoke design & installation of leading bathroom products. Our client’s vast experience has seen AJ Bathrooms gain a reputation for being meticulous in their craft, across interiors, tiling & sealants.
It was important to position the AJ Bathrooms brand as a quality, rather than an excessively luxurious proposition. The identity was to promote the business to a wide audience, who were looking for a high-calibre service, at a decidedly realistic price.
A clean, iconic, logo monogram was created to represent this brand in its simplest form. The customised, abstract A letter overlaps a simple modern crest shape device, creating the illusion of a letter J. The crest represents quality, superiority & authenticity relating to AJ Bathroom’s experience & high standards in all that they offer.
A subtle, repeating tile pattern was created as a supporting asset to further identify the AJ Bathrooms brand identity across printed stationery, uniforms, vehicles as well as online.
Corporate Identity Design
Logo Design
Responsive Website Design
Stationery Suite
Vehicle Branding
Branded Uniforms
Branded Invoice Templates
Messaging & Copywriting
Project Management
The sophisticated grey used throughout the brand identity is offset by the warm, fresh, vibrant yellow. The use of the bright yellow in the design reflects the passion, enthusiasm, & energy of the team behind the AJ Bathrooms brand.
The clean, modern, stylish, simplicity of the AJ Bathrooms identity delivers a truly credible & trustworthy sentiment across the varied brand audiences.
Fable&Co. really understood my requirements & over-delivered on the creative. This professional branding has seen my business go from strength to strength, seeing many new clients employ my services in 2017. I would have absolutely no hesitation in recommending the Fable&Co team to any business looking to undertake an effective branding project.
| Cookie | Duration | Description |
|---|---|---|
| __cfduid | 1 month | The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. |
| cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Duration | Description |
|---|---|---|
| _dc_gtm_UA-152954896-1 | This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. | |
| _gat_gtag_UA_152954896_1 | This cookie is part of Google Analytics and is used to limit requests (throttle request rate). | |
| _gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
| _gid | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form. |
