AJ Bathrooms Branding

Fable&Co. were tasked with creating a fresh, modern & professional corporate identity for a high-quality bathroom fitting business.

AJ Bathrooms, based on the South Coast, offer exceptionally high-quality workmanship, through bespoke design & installation of leading bathroom products. Our client’s vast experience has seen AJ Bathrooms gain a reputation for being meticulous in their craft, across interiors, tiling & sealants.

It was important to position the AJ Bathrooms brand as a quality, rather than an excessively luxurious proposition. The identity was to promote the business to a wide audience, who were looking for a high-calibre service, at a decidedly realistic price.

The Identity

A clean, iconic, logo monogram was created to represent this brand in its simplest form. The customised, abstract A letter overlaps a simple modern crest shape device, creating the illusion of a letter J. The crest represents quality, superiority & authenticity relating to AJ Bathroom’s experience & high standards in all that they offer.

A subtle, repeating tile pattern was created as a supporting asset to further identify the AJ Bathrooms brand identity across printed stationery, uniforms, vehicles as well as online.

Project Deliverables

Corporate Identity Design
Logo Design
Responsive Website Design
Stationery Suite
Vehicle Branding
Branded Uniforms
Branded Invoice Templates
Messaging & Copywriting
Project Management

The sophisticated grey used throughout the brand identity is offset by the warm, fresh, vibrant yellow. The use of the bright yellow in the design reflects the passion, enthusiasm, & energy of the team behind the AJ Bathrooms brand.

The clean, modern, stylish, simplicity of the AJ Bathrooms identity delivers a truly credible & trustworthy sentiment across the varied brand audiences.

Fable&Co. really understood my requirements & over-delivered on the creative. This professional branding has seen my business go from strength to strength, seeing many new clients employ my services in 2017. I would have absolutely no hesitation in recommending the Fable&Co team to any business looking to undertake an effective branding project.

– Andy Boxall, Managing Director, AJ Bathrooms

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