Studio Denim Rebrand

Interiors That Touch Lives.

Studio Denim represents a unique breed of artist, one who’s unwavering passion & dedication to their craft is a rarity. For Studio Denim, interior design is far more than just a project or a career – it’s an ever-evolving quest for crafting impeccable & immaculate synergies within spaces.

 

Studio Denim approached Fable&Co with a desire to create an effective brand identity that truly reflected their values, purpose & existence; thoughtful interior design that benefit people’s lives in some way for the better.

Synergies Within Spaces

Space holds great symbolism, it allows focus for structuring interactions, contingency & connections among people.

The visual identity needed to not only reflect Studio Denim’s exceptional ability & unrivalled eye for detail but also their passion for crafting bespoke spaces, where meaningful relationships are shaped & formed.

This awareness & understanding set the foundations for the composition of the logo. The intentional ‘interior’ space left between the wordmarque itself, reflects the blank canvas of possibilities for interior design.

A Tactile Identity

Studio Denim’s impeccable eye for detail & bespoke approach to space, formed the strong foundation of the visual identity.

A suite of distinct textures were created, designed to capture the raw & tactile nature of Studio Denim’s natural, carefully balanced creations.

The new identity translated seamlessly across a comprehensive suite of brand stationery, including business cards, corporate letterhead, presentation covers, notebooks & brochure design.

Project Deliverables

Research & Brand Strategy
Brand Positioning
Logo Design
Brand Identity
Messaging & Copywriting
Corporate Stationery Design
Marketing Materials
Responsive Website Design & Development
Project Management
Social Media
Exterior Signage

In The Detail

A particular focus was given to the small, intricate details of their interiors, present throughout the brand identity to reflect the level of quality & attention to detail for which Studio Denim has become renowned.

The essence & unique characteristics of the identity demonstrated a confident yet minimalist brand aesthetic, using natural colours & authentic textures – culminating in a unique, creative & sophisticated identity system for Studio Denim. 

 

The Online Experience

The online experience had to strike a fine balance between minimalism & showcasing projects with impact.

To reflect the brand identity, a careful balance of textures, tone of voice & plenty of space allowed for Studio Denim’s work to take centre stage & own the page.

An editorial composition was created to allow for a more engaging & immersive user experience, whilst ensuring Studio Denim’s personality & immense passion for their craft shone through.

Fable&Co were the optimal fit as they understood the brief so well & delivered a concept that exceeded my expectations on every level. Each individual at Fable&Co is hugely creative & collectively they helped achieve my dream. They have a great skill in working collaboratively which really means that the client benefits. I loved working with Fable&Co & look forward to doing so again.

– Amelia Heggie, Founder