Branding refresh for Hoburne Holidays

Hoburne Holidays, a premier provider of family-friendly holiday experiences, embarked on a brand refresh to create a cohesive & engaging visual identity that reflects its commitment to quality, family-centered enjoyment, & relaxation.  

Hoburne’s brand identity required an evolution through  that captures the essence of modern family getaways while maintaining the brand’s longstanding history & legacy.

The primary objective of Hoburne’s rebranding was to create a new visual identity system that resonates with both current & prospective customers, positioning the brand as a go-to for unforgettable family holidays within the UK.

Makers of Quality. Family. Time.

The updated branding emphasises the concepts of joy, relaxation, & home-away-from-home comfort, with simple but striking visuals, bold typography, & warm, welcoming messages.

The new brand promise “Makers of Quality. Family. Time.” encapsulate the essence of Hoburne’s offering, clearly communicating the core benefits of family bonding, quality accommodation, & the creation of lifelong memories.

New Identity System

The chosen colours, including deep teals & vibrant accent hues of oranges & yellows, evoke both the tranquillity of nature & the energy of family fun. The colour choices align with the brand’s aim to present itself as vibrant yet grounded, catering to both relaxation & excitement.

The clean, elegant serif fonts infuses the brand with a sense of refined sophistication while remaining warm & inviting. The typography is effortlessly readable, designed to embody both modernity & timelessness, creating a harmonious blend of playful energy & professional poise. It strikes the perfect balance, drawing the audience in with its approachable yet polished feel.

The imagery captures the heart of family connections & the pure joy found in shared moments. Each visual beautifully reinforces the message of togetherness, celebrating the fun & unforgettable memories made with loved ones. The photography embraces an authentic, natural style, showcasing candid, real-life moments that inspire a sense of warmth, belonging, & the magic of simply being together.

Project Deliverables

Brand Workshop
Research & Brand Strategy
Brand Positioning
Brand Identity
Logo Design
Corporate Stationery Design
Copy Writing
Website Design & Development
Social Media Page Design
Creative Consultancy & Project Management

Visual Brand Personality

Geometric overlays & abstract patterns add a creative & dynamic layer to the design. These geometric shapes act as visual framing devices for photographs, helping guide the viewer’s attention to important aspects of the image, such as smiling faces or scenic landscapes. This design choice also lends a modern touch to Hoburne’s overall visual narrative.

Conclusion

Hoburne Holidays reimagined brand identity, blends modern design principles with a vibrant yet soothing colour palette & heartfelt, family-centered imagery. This brand refresh not only strengthens Hoburne’s position as a leader in the holiday park industry but also deepens its commitment to what truly matters—crafting unforgettable moments of quality time for families in stunning, welcoming environments. It’s a celebration of connection, comfort, & the joy of creating memories together.

In Summary

Through the consistent application of its refined visual language across all platforms, Hoburne Holidays strengthens its brand promise of delivering unforgettable holiday experiences. This cohesive approach fosters deep customer loyalty, captivated by the effortless blend of fun, relaxation, & a welcoming atmosphere.

When developing a new brand identity for Hoburne, a holiday park company with over 100-years of history, we were very conscious of the delicate balance of respecting the legacy whilst wanting to modernise and update. They prioritised understanding our brand and stakeholders before producing something that completely hit the nail on the head - first time. They collaborated with us brilliantly to not only develop our updated brand identity but also support roll out and consistency. Having personally worked with Fable&Co. on three separate projects, their commitment to fully understanding their client’s business alongside outstanding knowledge and application is what truly stands them apart.

– Lee Parker, Head of Marketing, Hoburne Group

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