The Visual Identity
The humble, friendly & emblematic ‘M’ logo subtly demonstrates the relationship between the Salesforce platform & the client's business.
The middle crossover component referencing Makepositive’s pivotal role in tailoring & customising technology to transform their clients business efficiencies.
The look & feel of the new identity led Fable&Co. on a journey of discovery. We explored a narrative around a crew of intergalactic game changers – their mission, to make the world a far more positive place through the implementation of cutting edge technology.
This unconventional & highly creative world comes to life through the use of striking, custom, bold illustrated artwork. The doodle style of the art promotes a friendly, boutique, tailored & custom proposition to reinforce the Makepositive brand values.
The illustration depicts relevant objects related to Makepositive’s business proposition, executed in a uniquely bold & identifiable visual style that builds a refreshing emotional connection with the varied brand audiences.
Fable&Co. developed an exciting new colour palette, to complement the existing ‘pink’ for which the Makepositive brand had become synonymous.
New, friendly & approachable fonts were introduced to the identity, along with key brand messaging, with a light-hearted tone-of-voice to accompany the vibrancy of the new visual brand aesthetic.
A comprehensive brand guideline kit was created to facilitate the ongoing application of this unique identity, enabling control & consistency of the brand identity for the foreseeable future.
Photography of the Makepositive employees, going about their day-to-day roles within their office environment was captured – these images were used to add a strong sense of humanity across the branded marketing materials online & offline as well as to demonstrate the boutique, consultancy culture.
The balance of each of the visual assets was carefully considered to ensure that the identity was uniquely refreshing & memorable whilst maintaining a strong essence of quality & professionalism.
It’s been an exciting journey working on the re-brand for Makepositive. The project has taken us on an expedition of unconventional creative thinking through the use of a diverse range of mediums & art forms. We are all thrilled with the results that we were able to achieve through collaboration with not only Makepositive but also with Brighton based illustration artist, Mister Phil.