Simplifying & de-mystifying a location derived audience profiling was our primary objective. This was achieved through an interactive section of the website that focuses on real world behaviours, such as where a person lives, works and visits providing a powerful indication of their lifestyle interests & intent, enabling Statiq to provide advertisers with intelligent audience insights.
A consistent image treatment was applied, inspired by the geo-targeting nature of Statiq’s unique technology. The site user experience was carefully considered & meticulously executed.
The brand refresh & new responsive website has contributed to Statiq’s astounding growth, earning them the reputation as the superior European partner for programmatic data.
We started working with Fable&Co. as we needed to simplify our sometimes complex business offering, as well as to redesign our aging website. They set about understanding our products & industry before articulating a strategy that would assist in the future growth of our business. Their thought process was effective & the design of our new website was seamless. The exceptional quality of their work & their commitment has assisted Statiq with our impressive growth since launch.