We began by conducting a half day brand workshop with Neon’s brand steering committee, along with one-on-one telephone interviews with internal stakeholders from their parent company, Great American Insurance Group. After distilling the research & defining Neon’s brand positioning we set about conceptualising a range of appropriate logo options, before developing the chosen concept collaboratively with the team at Neon.
The new brand identity was applied consistently across all brand touch-points. We carefully contemplated the user experience & user interface design of the branded digital environment, ensuring that the new website was both effective & engaging.
This contributed to helping promote Neon’s modern, dynamic & progressive approach to insurance underwriting. Neon’s new corporate identity promotes a significant point of difference, especially within such a traditionally conventional sector.
In order to support the new brand identity we created a comprehensive brand & spirit guidelines & corporate manual that details every aspect of the Neon identity. These corporate guidelines act as a reference point for the creation of all marketing materials both internally & externally for Neon.
To ensure complete consistency with the Neon identity across all brand touch points the guidelines cover everything from corporate fonts & colours right through to tone of voice & document artworking.
Delivering a project of this magnitude & quality within such a demanding timescale has been a challenge, but a challenge we were able to conquer. We are all proud of the determination of everyone involved to make this happen. We look forward to seeing our hard work contribute to the future growth of the Neon brand.