The Untold Story
The rebranding exercise began with several research & strategic workshops, to identify current brand perceptions, audiences & future objectives of this assiduous organisation.
Our research led us to discover the untold story of the HMS Lutine, which in 1799, carried £1.2 million in bullion & coin from Yarmouth to Cuxhaven, to provide Hamburg’s banks with funds to prevent a stock market crash.
HMS Lutine was renowned for covering vast oceans with vigour & grace, with the impressive sails propelling the ship’s voyage.
The ‘Nautical’ Narrative
This unique ‘nautical’ narrative forged the foundations from which to develop Lutine Bell’s new brand positioning & visual identity.
The tremendous responsibility bestowed upon the HMS Lutine, to deliver its highly valuable cargo with care, sensitivity, expertise & efficiency accurately reflects Lutine Bell’s own values as a leading Executive Search Consultancy.
A sophisticated new LB monogram logo was meticulously crafted, inspired by the beauty & grace of a ship under full sail.
The new brand identity uses navigational elements, such as a compass, ship’s wheel & wind symbols to demonstrate Lutine Bell’s ability to operate & manoeuvre efficiently through experience, planning & unconditional professionalism.
Transparency & Humanity
Abstract monochrome sail imagery is used throughout the brand identity, balanced with stylish images of the team – photographed within their office environment, to provide transparency & humanity to the marketing collateral both on & offline.
The Online Experience
The new Lutine Bell website was crafted using a host of contemporary user activated animations, set within a creative, unconventional & highly bespoke layout.
The rewarding user experience was carefully considered & diligently executed.
It has been a pleasure to have the opportunity to work alongside the team at Lutine Bell, to deliver this avant-garde branding project for the financial recruitment sector.