Traveltrust Corporate Rebrand

Fable&Co. were approached by San Diego’s leading travel management company, Traveltrust. The brief was to strategically rebrand this established business to enable & support their growth in a global market.

The new abstract logo (inspired by Traveltrust’s original compass icon) takes the four cardinal directions & places them in an upward, forward-moving direction.

We retained the client’s recognisable brand purple & complemented it with a fresh blue, & stylish grey. The new identity utilises cut out images & custom icons that add personality & helps to portray Traveltrust’s services in a more visually engaging & inspiring manner.

Project Deliverables

Brand Workshop
Research & Brand Strategy
Logo Design
Corporate Identity Design
Messaging & Copywriting
Photoshoot
Stationery Suite
Press Advertising
Outdoor Advertising
Business Presentation
Corporate Signage
Event Marketing Materials
Social Media Pages
Responsive Website Design
Responsive Website Development
Brand Guidelines
Print Management
Project Management

The new fully responsive website promotes Traveltrust’s continued experience in corporate travel management as well as leisure travel, where their clients can now take advantage of their vast knowledge & expertise in creating highly personalized luxury travel itineraries.

A comprehensive set of brand guidelines was created to ensure that the new Traveltrust corporate identity continues to be applied consistently. It was essential that each of the brand elements were documented in a clear & concise manner, from logo usage options, fonts, imagery style, brand colour references & tone-of-voice.

Fable&Co. are extremely professional & a great pleasure to work with. They understood our company’s requirements & our unique situation right away. Fable&Co. continue to impress by delivering marketing materials and corporate communications of the highest standard. The team at Traveltrust regard Fable&Co. as a highly valued & indispensable part of our business.

– Noah Meyerson, European Representative, Traveltrust