Make Positive.

Rebranding & Website

Fable&Co. were commissioned to re-position & re-brand an award-winning Salesforce consulting partner, Makepositive. With over 120 Salesforce experts, the business operates between its offices located in London, Manchester & Gurgaon, India. Makepositive offer a wealth of experience across the entire Salesforce platform, earning them a Platinum consultancy status.

As the name would suggest, Makepositive are a highly passionate troupe of Salesforce experts, delivering positive change & transformation throughout everything that they achieve. The brands boutique culture, spirited personality & compelling individuality was a clearly identifiable feature over their formidable competition.

    Project Deliverables
  • Research & Brand Strategy
  • Brand Workshop
  • Logo Design
  • Corporate Identity Design
  • Stationery Suite
  • Brand Messaging
  • Corporate Office Graphics
  • Responsive Website Design
  • Brand Guidelines
  • Powerpoint Design
  • Project Management

The humble, friendly & emblematic ‘M’ logo subtly demonstrates the relationship between the Salesforce platform & the clients business, with the middle crossover component referencing Makepositive’s pivotal role in tailoring & customising technology to transform their clients business efficiencies.

The look & feel of the new identity led Fable&Co. on a journey of discovery. We explored a narrative around a crew of intergalactic game changers – their mission, to make the world a far more positive place through the implementation of cutting edge technology. This unconventional & highly creative world comes to life through the use of striking, custom, bold illustrated artwork. The doodle style of the art promotes a friendly, boutique, tailored & custom proposition to reinforce the Makepositive brand values. The illustration depicts relevant objects related to Makepositive’s business proposition, executed in a uniquely bold & identifiable visual style that builds a refreshing emotional connection with the varied brand audiences.


Fable&Co. developed an excitng new colour palette, to complement the existing ‘pink’ for which the Makepositive brand had become synonymous. New, friendly & approachable fonts were introduced to the identity, along with key brand messaging, with a light-hearted tone-of-voice to accompany the vibrancy of the new visual brand aesthetic.

A comprehensive brand guideline kit was created to facilitate the ongoing application of this unique identity, enabling control & consistency of the brand identity for the foreseeable future.


Photography of the Makepositive employees, going about their day-to-day roles within their office environment was captured – these images were used to add a strong sense of humanity across the branded marketing materials online & offline as well as to demonstrate the boutique, consultancy culture. The balance of each of the visual assets was carefully considered to ensure that the identity was uniquely refreshing & memorable whilst maintaining a strong essence of quality & professionalism.


It’s been an exciting journey working on the re-brand for Makepositive. The project has taken us on an expedition of unconventional creative thinking through the use of a diverse range of mediums & art forms. We are all thrilled with the results that we were able to achieve through collaboration with not only Makepositive but also with Brighton based illustration artist, Mister Phil.

Matt Jones

Brand Artist