Following the design of the primary work marque & logo asset, we set about considering the look & feel of the packaging graphics.
Inspired by the natural balance of nature, coupled with the serenity of the Garden of Eden – represented through the simple, eye catching, symmetrical graphic device.
We introduced monotone iconography / imagery to effectively differentiate the product variants within the range. ‘On pack’ messaging, relating the Eden & Bridge brand story, was devised to encourage an emotional connection with the brand.
The Eden & Bridge visual identity was nearing completion, we were now in a position to consider how best to unify
the graphic elements with structural packaging innovation.
It was important to create something truly unique that was both commercially & conceptually effective within premium retail environments.
Luxury & exclusivity were paramount to stimulate the consumer experience of the brand. This was achieved through the careful consideration of graphic & structural packaging design along with stylish & sophisticated print finishes.
The impact that the Eden & Bridge pie range achieved at the 2016 Packaging Innovations show was incredible. The captivating design of the range helped to attract many visitors to our stand. People were interested & amazed to understand how we managed to produce such innovative & unusual packaging.