A contemporary boutique brand occupying the high-end, modern & sophisticated space, but with personality, pulling on the heartstrings of style-conscious puppy lovers.
The name ‘Holler’ was coined because it demands attention; emulating an owner’s call to their best friend. Visually, we parallelled the imposing name with an equally eye-catching, bold identity.
Using a simple, monochrome colour palette & clean typography, combined with confident imagery we created an identity that epitomised ‘premium’.
The tone of voice, whilst packed full of charm & confidence, was warm & welcoming – using colloquial language to encourage engagement & interaction with the brand.