Packaging Innovation Show 2016
Showcasing the best in innovative packaging
We were briefed by the Alexir Partnership to effectively promote their service offering at the 2016 Packaging Innovations show in London. To ensure maximum engagement & visibility we needed to deliver a unique solution, which would be sure to stand out over the many competitors also exhibiting.
With the majority of Alexir’s client base in the food sector, we began to think about the end destination of the packaging, the retailers & then how packaged products ultimately end up in the consumers basket.
By transforming the stand design into Alexir’s own supermarket (which we aptly dubbed “Alexir Market”) we delivered a concept which any visitor to the stand could relate to & engage with.
In order to support the success of the stand at the trade show we were also briefed to create a tiered packaging system that demonstrated Alexir’s capabilities through a economical, premium, & luxury design range. Through a plethora of different printing & finishing techniques the packaging we created demonstrated to visitors how exquisitely designed & finished packaging really aids the consumers buying choices.
Complete with supermarket shelving, lighting, baskets, aprons & of course a whole host of products printed & finished by Alexir the Alexir Market was unique among a sea of generic & uninspiring exhibition stands. The Alexir market concept was well received by potential new clients & competitors alike & resulted in several exciting new introductions & opportunities for the Alexir Partnership.