Video & Motion Graphics

Narrative. Atmosphere. Clarity.

Video is one of the most immediate and immersive ways to express a brand’s story. It combines movement, sound and emotion to communicate meaning in a way that words or imagery alone cannot. It’s where clarity meets feeling. It’s where ideas are transformed into experience.

At Fable&Co., we craft films and motion graphics that bring strategy to life through story. Every frame is purposeful, every rhythm deliberate. Our process unites narrative thinking with design precision, ensuring that motion isn’t merely decoration, but an extension of your brand’s intelligence and identity. From launch films and explainer sequences to motion identities and website animations, we design visual narratives that resonate intellectually and emotionally.

Our work for Navro and Tion Renewables reflects this philosophy. For Navro, film and animation were used to visualise the unseen architecture of financial technology, transforming abstract systems into graceful, confident motion. Each transition was considered, every moment calibrated to reflect trust and innovation. For Tion, we captured the optimism and energy of renewable progress. The rhythm of animation and the flow of line work were used to communicate momentum and possibility, reflecting both technological precision and human purpose.

We begin each engagement with a single question: What should the audience feel? The answer guides everything: script, pacing, tone and design. We then build narrative frameworks that align with brand values and visual language, ensuring every creative decision reinforces clarity and credibility.

Our production process brings together writing, storyboarding, motion design and sound design in close collaboration. Typography, colour, movement and audio are blended as one continuous system looking to build emotion without excess.

Beyond storytelling, motion design plays a strategic role in coherence. It gives rhythm to digital experiences, continuity to campaigns and unity to brand systems. In websites, it delivers atmosphere and emotion; in identity, it brings structure and recall. We treat motion as both an art form and a discipline. It that ensures your brand feels alive, composed and consistent across every medium.

Our motion work has supported launches, investor presentations, leadership communication and awareness campaigns across sectors where perception defines success: finance, law, sustainability and innovation.

At Fable&Co., we create motion that moves with intent. It does more than tell stories; it shapes how those stories are remembered.

Because when clarity and craft come together, motion becomes more than movement. It becomes meaning.

Frequently Asked Questions

What is the role of video and motion graphics in branding?

Video and motion graphics bring a brand’s story to life through image, sound, and rhythm. They communicate emotion, meaning, and clarity more powerfully than any other medium.

How does Fable&Co. approach video projects?

With intent. Every film starts with a clear understanding of the story to be told and the feeling it should leave behind. From there, we define narrative structure, visual direction, and pacing before moving into production. Whether it’s a brand film, launch piece, or digital campaign, each frame is designed with purpose.

What kinds of motion graphics do you create?

We create a wide range of motion content, from animated logos and title sequences to explainer films, product visualisations, and social storytelling. Each piece is crafted to reinforce brand personality while maintaining clarity, precision, and visual restraint.

How do you ensure the work feels true to the brand?

Every video and motion asset is built from your brand’s visual and verbal identity. We draw from your typography, colour palette, tone, and rhythm to create motion that feels unmistakably yours. The goal is coherence and emotion in equal measure.

Do you manage the full production process?

Yes. We can manage video and motion projects from concept to delivery, working with trusted filmmakers, animators, and sound designers. Alternatively, we can collaborate with your existing partners to provide creative direction, ensuring the brand remains consistent throughout execution.

What kinds of organisations benefit most from this service?

Video and motion are invaluable for brands that lead through innovation, clarity, or credibility. We’ve created motion work for clients such as Navro and Tion Renewables, helping them communicate complex ideas with simplicity, emotion, and visual intelligence. Across finance, sustainability, and technology, motion gives brand stories lasting resonance.