Associated Services:

Motion Design

What is Motion Design?

Motion design is the strategic use of movement to define how a brand behaves across digital, film, and physical environments. It translates brand intent into rhythm, transitions, and interactions that create clarity, continuity, and meaning wherever the brand appears.

At Fable&Co., we design motion systems that make brands move with purpose. Every transition, animation and interaction is crafted to feel natural and deliberate, building continuity across platforms and enhancing digital experiences. From subtle interface cues to cinematic storytelling, our motion principles ensure a balance of creativity, control and consistency.

We begin by defining the strategic role of movement within your brand. Whether it is reinforcing trust in financial services, conveying precision in technology, or communicating progress in sustainability, each motion behaviour is tied directly to meaning. Nothing moves without reason.

Our process blends design thinking with storytelling. We map moments of interaction across a customer journey, from a logo reveal to a page transition or data animation choreographing how energy flows through each touchpoint. By establishing a core rhythm, the brand begins to feel intuitive and alive, communicating its values not through words but through motion.

Motion design also brings cohesion to complex brand systems. It links visual components together, builds hierarchy and improves usability. In digital spaces, it provides feedback and focus; in storytelling, it adds emotion and anticipation. When implemented thoughtfully, motion elevates both engagement and understanding.

We have applied this philosophy across industries that demand precision and trust from finance, professional services, clean energy and innovation. Each context requires a different balance of energy and restraint, yet the principles remain the same: motion must feel human, seamless and true to the brand’s essence.

At Fable&Co., we treat motion as an extension of identity, not an afterthought. It is defined as part of the design system from the start, ensuring that the brand moves consistently wherever it appears, from digital platforms to film, events and environments.

A brand that moves well feels alive. It communicates confidence, invites engagement and leaves a lasting impression. Through rhythm, energy and continuity, our motion design brings meaning to movement, helping ambitious organisations express who they are with clarity and grace.

Who This Service is For

This service is for organisations that need motion to do more than decorate. It suits brands operating in complex, credibility-led sectors that require precision, consistency, and intent across every moving touchpoint.

Frequently Asked Questions

What is Motion Design in the context of branding?

Motion design is the use of movement to enhance how a brand communicates. It includes everything from animated logos and transitions to full narrative sequences. Thoughtful motion adds rhythm, emotion, and memorability and transforms static identity systems into living, responsive experiences.

Why is motion so important for modern brands?

Today, most brand interactions happen on screens. Motion provides a vital dimension for capturing attention, guiding focus, and creating atmosphere. It helps audiences feel a brand, not just see it. Reinforcing tone, pacing, and confidence in ways that static design alone can’t achieve.

How does Fable&Co. approach Motion Design?

Our process starts with clarity of intent. We identify what feelings motion should communicate be that energy, calm, precision, or sophistication to support the wider brand story. From there, we design animation principles that reflect the brand’s rhythm and personality, ensuring that every movement feels intentional and aligned.

What kinds of deliverables do you create?

Deliverables range from animated logo systems and UI transitions to launch films and motion-led social assets. We can create standalone pieces or build full motion toolkits for internal or agency use, ensuring every moving element feels coherent across platforms.

How do you maintain consistency across motion and static design?

Motion is treated as an extension of the identity system. We define clear motion rules such as speed, easing, and rhythm that reflect the same thinking behind typography, layout, and colour. The result is a seamless experience, where movement reinforces brand character rather than distracting from it.

What kinds of brands benefit most from Motion Design?

Motion design adds value to any brand that lives primarily in digital spaces or wants to elevate its storytelling. We’ve developed motion systems for brands across finance, professional services, and sustainability, helping them move with intelligence, emotion, and purpose.