Associated Services:

CGI & 3D

What is CGI & 3D?

CGI and 3D design are tools for giving form to ideas that cannot be photographed or easily explained. They allow brands to express scale, complexity, and ambition through controlled visual systems built from light, motion, texture, and space.

At Fable&Co., we use CGI and 3D design to enhance the storytelling power of brand identity. Every frame is crafted to balance precision and emotion, ensuring that light, movement and material all contribute to a cohesive narrative. Our focus is not on decoration, but on depth — building visual worlds that communicate sophistication, confidence and modernity.

Our work with Navro, a global financial infrastructure business, is a prime example of this philosophy in practice. As part of a full-scale renaming and rebrand, CGI became an essential tool in shaping perception and scale. The new name reflected ambition and forward motion; our 3D design gave it visual form. Through dynamic particle systems, subtle depth fields and responsive light, we created an evolving landscape that embodied connectivity and progress — abstract yet purposeful.

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These CGI environments became an integral extension of Navro’s brand world, appearing across launch film, digital interface and investor materials. The interplay of light and motion reflected the brand’s dual nature: fluid and adaptive, yet grounded in structure and trust. Every movement and reflection was carefully choreographed to reinforce the precision of Navro’s positioning within the fintech space.

Our process was rooted in collaboration. Working closely with strategists, designers and developers, we defined a visual and technical system that could evolve across platforms while remaining consistent in tone. Each render was informed by both aesthetic intuition and brand logic, ensuring that every visual element reinforced the same sense of clarity, scale and innovation.

Beyond its visual appeal, 3D design allowed Navro to articulate something powerful — the invisible infrastructure behind modern finance. Through motion, texture and space, we made the intangible feel tangible, translating technological complexity into visual simplicity.

For brands operating in sectors defined by innovation and trust, CGI and 3D offer a way to tell stories that feel alive. When crafted with care and intelligence, they extend the boundaries of identity, creating visual depth that strengthens credibility and emotion in equal measure.

At Fable&Co., our CGI work is never an embellishment. It is a form of expression that helps ambitious organisations move beyond the expected and make their ideas felt in three dimensions.

Who This Service is For

This service is for organisations whose products, platforms, or ideas are abstract, technical, or emerging, and require visual clarity to be understood. It is particularly suited to brands operating in finance, technology, infrastructure, and innovation-led sectors where trust, precision, and future focus matter.

Frequently Asked Questions

What role does CGI and 3D design play in branding?

CGI and 3D design bring a brand to life through depth, texture, and movement. They allow us to visualise concepts, spaces, or products that might not exist physically, or to express existing ideas in more imaginative and controlled ways. Used thoughtfully, they extend the brand’s identity into immersive visual storytelling.

How does Fable&Co. use CGI in brand expression?

We use CGI to add dimension and refinement to brand identity and communication. Whether animating a logo system, or designing dynamic environments for websites, our goal is always clarity and coherence in the pursuit of storytelling rather than overwhelming it.

What is your process for developing CGI or 3D assets?

Each project begins with concept and strategy. We define the visual role CGI will play, then move into modelling, lighting, texture, and animation. Each stage is handled with attention to brand consistency, ensuring the final outcome feels part of the wider identity system.

How do you ensure CGI aligns with brand guidelines and tone?

CGI and 3D are always developed within the visual and emotional framework of the brand. We take cues from typography, colour, and composition, translating them into motion, depth, and light. The result is visual storytelling that feels sophisticated, purposeful, and unmistakably on-brand.

Can CGI integrate with other forms of brand communication?

Absolutely. CGI can complement photography, film, motion design, and UI. It’s often used to visualise digital products, create transitions for web interactions, or bring energy to campaigns. For example, we developed a dynamic 3D system for Navro that translated their abstract financial technology into tangible visual language.

What kinds of organisations benefit most from CGI and 3D design?

CGI and 3D are particularly valuable for brands that thrive on innovation, precision, or complex storytelling. It can offer a controlled, elegant way to visualise progress and possibility while maintaining creative integrity.