Branding for Renewable Energy Companies
Branding for Renewable Energy Companies
What was once niche industry jargon - climate tech, clean tech, renewable energy, net zero, climate emergency, energy transition, green energy - has now entered everyday conversations. These terms are no longer reserved for policy makers or scientists; they reflect a cultural shift in how we think about energy, responsibility, and the future of our planet.
See our portfolio here.
The scale and urgency of today’s climate challenge have placed governments under increasing scrutiny, driving greater accountability in how they respond. With this comes not only a responsibility but also a powerful opportunity: the rise of green investment as a cornerstone for sustainable growth.
Renewable energy trusts are proving increasingly attractive to investors. Since 2013, 14 dedicated funds have been launched, now managing more than £13 billion in assets collectively. Beyond their financial strength, many of these green investment opportunities offer the potential for stable, long-term returns – paired with the added value of environmental and ethical impact. It’s not just about profitability; it’s about aligning financial growth with the satisfaction of contributing to a cleaner, more sustainable planet.
Global investment in clean energy is on the rise, but current levels still fall short of what’s required to meet climate goals. To stay on track for net-zero emissions by 2050, annual investment in renewables will need to more than triple -reaching an estimated $1.3 trillion by 2030. The momentum is building, but scaling at this pace will demand bold action, collaboration, and a clear commitment from both the public and private sectors.
Pioneering Brands
At Fable&Co, we’re proud to reflect on the pioneering brands we’ve partnered with – each one contributing to the acceleration of the global transition toward a cleaner, more sustainable energy future.
While clean energy investment continues to rise, it remains far below the level required to meet global climate targets. To keep the world on course for net-zero emissions by 2050, annual investment in renewables must more than triple—reaching an estimated $1.3 trillion by 2030. Closing this gap is not just a necessity; it is one of the greatest economic and environmental opportunities of our time.
Pelion Green Future
Fable&Co. were approached by Pelion Green Future with the challenge of evolving their ambitious brand. Our task was to craft a new visual identity and website that authentically reflected their bold mission—to act as a catalyst for change and innovation, driving the acceleration toward a cleaner, more sustainable future.
Read the Pelion Green Future case study here.
“Pelion’s emerging position as a leader in the green investments space was evident through their high-calibre team, innovative approach & savvy investments.”
“Working with Fable&Co. on our new brand identity – from research to application – was a very fruitful and exciting process. From the get-go, Fable&Co. displayed clear expertise and creativity, and managed to convince us with their strategic approach. We truly appreciated the effort to tailor the exceptional final design to our company vision as well as the team's dedication and focus throughout.”
Tion Renewables
Fable&Co. were fortunate to attract the attention of Tion Renewables (formerly Pacifico Renewables), who recognised the need for a strategic repositioning and rebrand to support a broader, more ambitious proposition. This collaboration took us on an in-depth journey into the core of publicly listed green energy investments, uncovering the insights needed to build a brand identity aligned with their vision for growth and sustainability.
Read the Tion Renewables case study here.
“The visual identity was created to represent Tion Renewables as a highly progressive, innovative & forward thinking renewable energy company, whilst maintaining a crucial sense of quality, trust & reliability.”
“From start to finish, Fable&Co. were outstanding. We were taken aback by the depth of the research phases, which led to the formation of a truly unique brand strategy and messaging framework. They clearly understood our objectives and delivered our rebrand & website project with grace and poise throughout. Jack, Ross and the team have been exemplary, & as a result and it’s my honour to highly recommend Fable&Co.”
Pacifico Renewables
With Fable&Co.’s reputation growing within the renewable energy industry, our next challenge would be to strategically rebrand Pacifico Energy Partners – renowned for developing wind, solar, battery & hydrogen technologies – undertaking a brand refresh & website redesign.
Read the Pacifico Energy Partners case study here.
“Over the last 6 years this dynamic & progressive company operate at the forefront of the renewable energy sector.”
“We have highly appreciated working with the team at Fable&Co. Their ability to listen and truly understand what we do, and who we are as a business, was impressive and beyond our expectations. They really guided us through the process and made everyone on our team feel involved. We are extremely happy with the outcome as this will support Pacifico’s way to become a leading renewable energy player in Europe. Thank you!”
Valor Infrastructure Partners
Our most recent branding collaboration was with Valor Infrastructure Partners, a world-class renewable energy company in the U.S. market, renowned for developing resilient utility-scale energy projects. Valor entrusted Fable&Co. to establish and craft a visual brand identity and website that embodied their authentic approach, commercial expertise, and unwavering commitment to excellence. Led by a team of seasoned industry veterans, Valor is dedicated to shaping a brighter, more sustainable energy future—and we were proud to help bring that vision to life.
Read the Valor Infrastructure Partners case study here.
“Valor Infrastructure Partners works responsibly, effectively & collaboratively to turn under utilised land into lucrative renewable energy projects. Offering consistent & sustainable returns for land owners throughout the US.”
“We were very impressed with the depth of understanding and coverage that Fable&Co. had for all phases of our website and brand initiatives. Jack, Ross and the team all did an amazing job and were very patient as we worked through the project. We highly recommend the Fable&Co. team and look forward to working with them on future projects.”
Fable&Co.'s Guiding Thought
Renewable energy brands are in the midst of great opportunity, however, they will face stiff competition & will need to give special consideration to:
01. Attracting & retaining top-level talent
Ambitious brands know too well that without the right team in place the business is unlikely to succeed. Branding plays a vital role in influencing top-tier talent to join one brand over another, building a deeper connection with potential candidates even before an application is made.
Shared values, mission & vision can go a long way in ensuring new hires are emotionally invested & fully aligned with the brand, whilst motivating its people towards the same goal, offering greater job satisfaction, longevity & commitment. This can alleviate the need to compete purely on salaries & benefits alone.
2. Influencing purchasing decisions
With the energy transition a global challenge, the importance of collaboration through strategic partnerships & investment is pivotal to success.
The ability to attract long-term, sustainable business opportunities stems from demonstrating credibility, commonality & clarity. Communicating the brand proposition clearly & concisely, showcasing professionalism, expertise & experience, along with alignment on values, mission & vision will help inspire confidence, garner attention & influence key decision-makers.
3. Standing apart through authenticity
The emergence of renewable energy start-ups & established businesses adopting ‘green’ buzzwords means transparency & authenticity should be championed.
By embracing a candidness & openness, brands can really begin to engage on a more emotional & human level with its varied brand audiences, shining a light on its people, its culture, its purpose & collective aspirations.
The role of branding is becoming increasingly important as we unite in our push for net zero emissions.
Green buzzwords may be ‘on-trend’ right now, but renewable energy brands must be looking to define themselves for the long-term. Establishing a meaningful, solid foundation to build upon – to hire the best talent, to form the best partnerships, to secure the best investment, to achieve their critical mission.
Fable&Co. is here to empower these pioneering brands in their quest & play our part in the acceleration towards a clean energy future.
