Three Monkey Design Rebrand

Fable&Co. were approached by legendary, Kent based packaging specialists – Three Monkey Design. It was an honour to be commissioned to re-position & re-brand an established business within the design industry.

This exciting project proved to be a highly compelling challenge, one that required a uniquely inventive train of thought & branding methodology.

Three Monkey Design are long time experts in creating innovative, unique & unusual structural packaging design, however more recently they have complemented this skill-set by moving into the world of branding & marketing, providing their high profile clients with a much broader creative offering.

Project Deliverables

Brand Workshop
Creative Strategy
Logo Design
Corporate Identity Design
Stationery Suite
Exterior Signage
Photoshoot
Responsive Website Design
Responsive Website Development
Interactive Presentation
Print Management
Project Management

The rebrand needed to ensure Three Monkey’s visual identity portrayed the agencies heritage, craft & competence of their highly experienced team. A brand revolution was underway, starting with an insightful research & strategy phase to ensure we accurately position the agency, offering them a formidable visual advantage over their competitors.

Exploring the art of traditional hand drawn logos we set about crafting a custom cursive typographic word-marque. The new logo was meticulously constructed following a collaborative & highly thorough development process. This process introduced a clean sans serif woven into the script which evokes a stylish & modern feel, the highly crafted & custom script logo became a hybrid of both modern design & tradition.

To complement the new identity & to support their own business development, we designed & built a modern & fully responsive website along with an interactive new business presentation. When it came to brand imagery, a professional photoshoot was undertaken in line with the approved re-brand concept. This photoshoot provided an approachable & human element to the rebrand which was another positive point of difference for the agency.

Having the opportunity to work alongside the team at Three Monkey has been a real honour. We are especially proud of the results that we were all able to achieve through close creative collaboration. We look forward to watching the rebrand support the continued growth of their agency & collaborating again in the future.

– Ross Davison, Creative Director, Fable&Co.