Royal Brand Identity

Fable&Co. welcomed the exciting opportunity to be involved with the branding of a start up yacht chartering business based in Sussex.

Royal Yacht Charters provide tailored sailing experiences throughout the Adriatic sea on their flotilla of stylish modern yachts.

The positioning of the brand needed to demonstrate the fun, adventurous, energetic & dynamic of yacht sailing rather than the luxurious relaxation adopted by the vast majority of competitor chartering businesses.

The Identity

The logo design execution took the form of custom illustrated nautical elements, combined to create a memorable & iconic identity, effectively promoting the core values of this business.

The identity was applied consistently to a suite of corporate stationery, staff uniforms, digital interfaces, all the way through to professional yacht sails, flags & hull decals.

Royal’s business continues to sail along beautifully & has diversified to offer charters in both Croatia as well as the most recent addition to their portfolio, Port Solent.

We approached Fable&Co. to help us create a unique identity for our new business. We absolutely love the results, as does everyone we show it to. Our branding is fun, energetic, professional and completely unlike anything else we have come across. Thank you for all your hard work in making this happen!

– Robert Neame, Managing Director, Royal Yacht Charters