Medical & Healthcare Branding

Medical & Healthcare Branding & Website

The ambitious team at Medow approached Fable&Co. with an exciting challenge - to brand a new learning & development platform for ever-learning & overworked healthcare professionals.

For healthcare professionals, the journey of self-development is never complete. It is an industry that is ever-evolving, with new technologies, new methods, new treatments emerging on a daily basis. It’s therefore essential that they are armed with the latest information & practices to carry out their jobs as effectively as possible. It’s also no secret that the UK is struggling to provide sufficient healthcare services, with staff shortages widespread & present across all disciplines.

Enter Medow – a founding team who passionately believe that a career in healthcare, whilst demanding, should be rewarding & fulfilling. That’s why Medow made it their mission to inspire & nurture a positive change throughout the industry & beyond – providing healthcare professionals with all the support & resources they need to flourish in their career & in turn, provide world-class patient care.

The Messaging

Complementing the charm & relevance of the name ‘Medow’ was a beautiful tagline, ‘Flourish in your field’. This perfectly captured the essence of their purpose & set strong foundations for the narrative used throughout the identity.

We took this tone of voice, furthering its presence of nature & creating a sense of the ever-changing, ever-growing environment that healthcare professionals work within.

Brand Proposition Statement

“Providing a personalised learning and development platform that empowers healthcare professionals to thrive in their career and deliver exceptional patient care.”

Project Deliverables

Brand Workshop
Research & Brand Strategy
Logo Design
Brand Positioning
Brand Identity
Corporate Stationery Design
Brand Guidelines
Website Design & Development
Social Media Page Design
Creative Consultancy & Project Management

The Logo

We created a perfectly balanced & harmonious logo wordmarque constructed from elementary geometric shapes. The circular forms represent unity & perfection whilst the accompanying brand icon further communicates the concept of growth.

We crafted a simplistic logo icon that holds symbolic representations, such as an abstract tulip – representing spiritual insight, wisdom & love, along with the incomplete circle; demonstrating the audience’s need for continued development, education & knowledge.

The Colour Palette

The colour palette was inspired by nature, utilising fresh, dewy greens that represent growth, health & abundance. Calming blue hues communicate responsibility, trust & professionalism, & warming pink tones that convey compassion, empathy & nurturing.

The Visual Identity

Fable&Co. created a contemporary identity system with a strong emphasis on simplicity, emotion & composure.

Through use of tranquil scenes of blooming florals & lush fields, we’ve created an identity that oozes calm & composure, complimented with abstract crops of healthcare workers in action to demonstrate the human & nurturing side of the brand. Utilising this combination of natural and organic imagery paired with close-ups of healthcare professionals from varied specialisms really brought the Medow brand identity to life.

“It’s been a thoroughly enjoyable project, crafting this elegant brand identity for Medow. Working with the team continues to be a real pleasure. They are responsive to our suggestions & getting this identity delivered at such a high standard is a true testament to the collaborative process. We very much look forward to supporting Medow in the years to come.”
Issy Hall, Brand Artist, Fable&Co.