Social Media Page Design

Social media page design defines how a brand visually presents itself across social platforms to support clear business objectives. It establishes the structure, hierarchy and visual language that ensure every post, profile element and interaction contributes to a cohesive brand presence rather than fragmented activity.

At Fable&Co., our social media page design brings clarity, intention and consistency to how brands show up online. We align visual systems with brand strategy, creating social profiles that feel considered, confident and instantly recognisable. The result is a social presence that not only looks refined, but supports engagement, trust and long-term growth.

Our process begins with understanding. We analyse how your brand currently appears across platforms, who it’s speaking to and how your social channels need to perform. From there, we define a clear design framework — covering layout, typography, colour, imagery and content structure — that brings order to your feed and coherence to your profile as a whole.

We’ve developed social media content and strategy for organisations including Pallas Partners, INCO Broking, Tion Renewables and Reef + Partners, each requiring a different balance of clarity, credibility and creativity. For Pallas, our focus was on translating a bold legal vision into intelligent editorial storytelling. For INCO, it was about structuring mission-led content that reinforces expertise without losing warmth. Tion’s strategy centred on progress and innovation within sustainability, while Reef + Partners needed content that balanced empathy with precision in a complex advisory context.

Our approach is collaborative and pragmatic. We work closely with leadership, marketing and social teams to create design systems that are easy to use, adaptable across platforms, and robust enough to scale. The outcome is a social media presence that feels intentional, on-brand and unmistakably yours — today and as your brand evolves.