Quality Assurance (QA)
Accuracy. Performance. Confidence.
Every great digital experience depends on consistency. A website must not only look right but function flawlessly under real-world conditions. Quality assurance is the final stage of refinement. It is the moment where every interaction, animation, and response is tested to ensure the design performs exactly as intended.
At Fable&Co., we approach QA as both a technical process and a craft of care. It is the bridge between completion and confidence. It is the final step in ensuring we deliver an experience that feels effortless from the first load to the final interaction.
Our quality assurance process begins early and continues throughout the project. With one eye on design fundamentals, and the other on the live experience, we progressively refine the brand long before launch. Every feature, form, and flow is examined against a detailed checklist that covers performance, accessibility, browser compatibility, and device responsiveness.
We test across environments, screen sizes, and operating systems to ensure that no user is left behind. From modern frameworks like Next.js and React to CMS integrations such as WordPress and Sanity, our testing process validates both front-end and back-end stability. This ensures that what we build not only looks exceptional but behaves with precision and consistency.
Our experience working with Kindleworth and The Housing Finance Corporation (and even our very own site) demonstrates the value of this discipline. For Kindleworth, a professional services brand where credibility depends on polish and reliability, our QA process ensured every transition and content block performed seamlessly across global devices. For The Housing Finance Corporation, whose digital platform supports critical institutional communication, we performed extensive stress and accessibility testing to guarantee uninterrupted performance and long-term resilience. And for our own website we experimented with a Headless CMS that delivers content at speed, presenting custom animations, a large library of case studies and hundreds of animated images. The QA process was a diligent and essential aspect of the delivery of our own digital presence.
Quality assurance is not just about preventing errors. It is about protecting experience. It ensures that your website behaves predictably, loads quickly, and maintains structural integrity as your content grows. We also conduct security and compliance checks, verifying that integrations, APIs, and data flows perform safely and efficiently.
We document every stage of testing, providing clarity and confidence before deployment. Our handover process includes technical sign-offs, browser compatibility reports, and performance metrics to give clients complete visibility of the final system’s readiness.
In sectors where trust defines success, from financial services and law to sustainability and innovation, a flawless experience is not optional; it is essential.
At Fable&Co., quality assurance is our final promise to clients: that every site we launch will perform with the same precision, clarity, and confidence that define the brand it represents.