Brand Audit

Revealing truth. Refining alignment. Strengthening impact.

Our brand audits reveal strengths, gaps and inconsistencies across your identity, messaging and experiences. Through structured evaluation, we uncover opportunities to refine alignment with your purpose and strategy, ensuring every touchpoint reflects the brand you intend to project.

A brand audit is more than a diagnostic exercise. It is a moment of reflection — a chance to pause, look objectively and understand how your brand is truly performing. We assess your identity, communications and customer experience to identify what is working well, what is holding you back and what needs to evolve to reflect your ambition.

Our process combines qualitative insight with strategic evaluation. We review brand assets, campaigns, digital channels and cultural touchpoints to assess consistency, relevance and effectiveness. The result is a clear and actionable view of how your brand is perceived and where opportunity exists to build greater clarity, confidence and cohesion.

We have helped organisations such as The Housing Finance Corporation and INCO Broking navigate periods of transformation, bringing structure, insight and alignment to long-established reputations. Clients often describe this process as both revealing and reassuring — a fresh perspective that turns complexity into direction.

The insight gained from a brand audit frequently becomes the catalyst for change, shaping strategy, identity and communication while helping leadership teams align around a clearer vision of who they are and where they are heading.

Trusted by both established firms and fast-growing challengers, we help organisations see themselves with clarity, identify what truly differentiates them and strengthen the impact of their brand across every touchpoint.

Frequently Asked Questions

What exactly does a Brand Audit involve?

A brand audit is a structured evaluation of how your brand performs across identity, communication, and experience. We analyse your visual system, messaging, digital presence, and customer touchpoints to identify inconsistencies, gaps, and opportunities for alignment. The outcome is a clear, evidence-based picture of how your brand is perceived and a roadmap for strengthening clarity, cohesion, and impact.

Why would an established organisation need a Brand Audit?

Even the most successful brands evolve faster than they realise. Over time, small inconsistencies in tone, messaging, or design can dilute clarity and confidence. A brand audit provides a moment of reflection and an objective view that helps leadership teams assess where the brand stands today, how it’s performing, and how it can better reflect strategic ambition. For many clients, it’s the first step toward meaningful transformation.

What kind of organisations benefit most from this process?

Our audits support organisations in transition either those refining their positioning, merging teams, expanding markets, or modernising identity systems. We’ve worked with long-established institutions such as The Housing Finance Corporation and evolving financial brands like INCO Broking to help them rediscover alignment and purpose. Whether you’re a heritage organisation or a challenger brand, the audit adapts to your scale and context.

What do we receive at the end of a Brand Audit?

Clients receive a comprehensive report that includes qualitative insights, visual and verbal analysis, and strategic recommendations. It’s designed as both a diagnostic and a directional tool because it can highlight what’s working, what needs refinement, and where to create the greatest impact. Many use it to brief future brand strategy or identity development with confidence and clarity.

How long does a Brand Audit typically take?

The timeframe depends on the scale and complexity of your organisation, but most audits take between 4 and 8 weeks. The process includes initial consultation, asset and communications review, stakeholder insight, and synthesis. We structure delivery to maintain momentum while ensuring sufficient depth of analysis to inform meaningful decisions.

What happens after the audit?

For many clients, the audit is the catalyst for change. The insights gained often lead directly into brand strategy, positioning, or identity refinement. Others use it to align internal teams and define clear priorities for the year ahead. Whether it leads to immediate transformation or gradual evolution, the audit gives you a structured foundation for every next step.